Winery capitalizes with viral marketing

February 10, 2010

8-Bit Vintners melds wonderful wine with viral marketing.

By combining a love for all things wine, with a love for classic video games. Not only does winemaker Mike Jame’s wine produce big flavor, but it’s arguable the most buzzworthy new wine out of Walla Walla. With a mantra of  “Drink Wine, Play Games” fellow gamers everywhere have been spreading the word through Facebook, Twitter, and YouTube!

“We produced 244 cases in this first run, and we’ll sell the majority of it online,” shared winemaker Mike James. “Every bottle we’ve sold so far has been the result of social media like Facebook and Twitter.”

Have you tried it yet?


Seth Godin’s new book Linchpin

February 2, 2010

Seth Godin is a visionary, critical thinker, and brilliant man.

His most recent book Linchpin just launched last week. He discusses his book & other relevant musings in this video interview.


Generation Lead

January 20, 2010

A solid lead generation strategy is a must have for any business.

Lead Generation strategies are important

If you want to generate more leads from your existing webpage there are millions of potential levers you can pull to increase lead flow. While a lead is a lead, it is always important to generate a quality lead.

Time and time again marketers are seeing huge gains by re-working their webpages to ensure their value proposition is concise. Want better leads? Make your landing pages more concise. Visitors don’t have time to figure out what you are offering.

Feel free to browse our other tips on lead generation in a segment we call “Lead Generation 101″.


Trial & Error

January 19, 2010

trial + error + lesson = success

Too often we fall short of success because we are either;
a) afraid to fail
b) not sure what to try
c) tired of trying
d) all of the above

Why not take the first steps towards that new initiative, idea or project. Who knows, it could change the world!


Social Media Marketing FAQ’S

January 19, 2010

I say Social. You say Media.

Social Media Marketing works. Here are some frequently asked questions about using social media as a business tool.

What is Social Media marketing?
Social media marketing is using social sites & networks like Facebook, Twitter, Digg, LinkedIn, Delicious & others to join the conversation that takes place everyday in your industry.

What if I already have a website?
Wonderful! You are off to a great start. Your website will help you tell people about your other pages on Facebook, Twitter, & the like. Not to mention you can tell everyone on these social networks about your beautiful site!

Should I post blatant advertisements on my Social Media pages?
If you really, really want to. However it’s not recommended. People are attacked with enough advertising already. Keep your posts light, interesting, funny or relevant.

Stay tuned for more Social Media Marketing FAQ’s!


Local Search Continues To Thrive

October 23, 2009

Local searchers are the ones that buy. Or at the very least call.

Local Search

Geo-targetting your campaigns continues to prove itself as a great idea! Dare I say an absolutely imperative idea that is key to the success of your campaigns!

What does a customer do after they search and find you? The number 1 post-search activity is a phone call.

An astonishing 37% of people who conducted an online local business search in 2009 visited the businesses retail location, according to TMP Directional Marketing and comScore.


Barnes and Noble’s Nook

October 23, 2009

Book retailer Barnes & Noble launches the Nook.

With a sleek design, and an additional color screen, the Nook steps up to the plate to compete with Amazon’s Kindle this holiday season.

After a successful launch of a Barnes & Noble e-bookstore last summer, the stage was poised to launch their first e-reader. The Nook is scheduled to ship to customers late November.

Learn more about the Barnes & Noble Nook.

Barnes and Noble E-reader “Nook” has significantly increased their web traffic this month! There could be a colorful future ahead for the Nook!

barnes and noble nook barnes and noble nook


Twitter Fails

October 20, 2009

Even Though Twitter Fails… It Is Still a Revolutionary Business.

If you haven’t already seen the Twitter Fail Whale… well now you have. Even the social media giant Twitter fails occasionally.

Wouldn’t it be great to succeed 100% of the time? Even the best businesses fail. What makes them a truly great entity, is they not only make up for the failures, but they continue to improve and grow.

Don’t Be Afraid To Fail

I wouldn’t necessarily embrace failure with open arms, but there is no greater learning/growing opportunity than a failure. It stings, but it makes you stronger. Think of it as an intense workout. You’re sore the next few days, but even stronger when you recover.

If You’re Not Failing, You’re Not Trying To Improve

With a growth rate like Twitter has experienced lately it is no surprise that their servers may overload from time to time. Twitter is continuing to push the envelope of what it is, and what it can be. By adding and testing new and exciting features they are setting themselves up for potential failure, and also great success.


Google Goes Social

August 13, 2009

Google eyes a piece of the social network pie with iGoogle.

Google LogoAmidst a search engine overhaul and talks of Facebook’s aim at Twitter, Google (GOOG) is attempting to expand their already gigantic family of web experiences. By adding social gadgets to iGoogle, you can have the social features and functions of some of your favorite networks right on your homepage.

Will Google’s new social initiative get any traction?

Hear about it straight from Google.
“First, we’re excited to introduce social gadgets for iGoogle. Social gadgets let you share, collaborate and play games with your friends on top of all the things you can already do on your homepage. The 19 social gadgets we’re debuting today offer many new ways to make your homepage more useful and fun. If you’re a gaming fanatic, compete with others in Who has the biggest brain? or challenge your fellow Chess or Scrabble enthusiasts to a quick match. Stay tuned in to the latest buzz with media-sharing gadgets from NPR, The Huffington Post, and YouTube. To manage your day-to-day more efficiently, check things off alongside your friends with the social To-Do list gadget.”


New Google Search Coming Soon

August 10, 2009

Google Is Changing Their Search Engine.

Lego Google LogoThe household search giant Google (GOOG)  is changing their search engine. Lucky for us all it is for the better. With faster results, more results, and better results, analysts are speculating this new innovation is in direct response to Microsoft’s Bing.

Mashable did an in depth test comparing Google’s current search, versus their up coming search.

“While this test was nowhere near scientific, we do have some solid takeaways:

New Google is FAST: It often doubled the speed of Google classic.

New Google relies more on keywords: SEO professionals, your job just got a lot harder. The algorithm’s definitely different. It has more reliance on keyword strings to produce better results.

Search is moving into real-time: Being able to get info on breaking events is clearly a priority for Google and Bing. With both Twitter (Twitter) and Facebook (Facebook) launching real-time search engines, they needed to respond.

It’s partially a response to Bing: At least, that’s how we feel. This new search has a focus on increasing speed, relevancy, accuracy, and the index volume, things that Microsoft really hit on when it released Bing. It feels as if Google “Caffeine” is meant to shore up any deficiencies it may have when compared to Microsoft’s offering, though it’s been in the works long before Bing launched.

The new Google will only get better as features are implemented and developed. The end result is a better search experience for the user. Competition really does breed innovation.”