Every time a customer enters your store, whether it’s brick and mortar or virtual, there is potential for a sale or a conversion of some kind.
A proven method to move towards the close more effectively is to start a conversation. It is obviously more difficult for an online store to converse with a potential customer, but it can be done. Web 2.0 features like comment boxes, blogs or forums are just some of the ways to stop selling to your customer, and start finding out what they really need.
Having a conversation with your customer online can also mean tailoring your ad copy, or your website content to match the dialect of your visitor. This will make the customer feel comfortable, and as if your business “gets” their needs.
What are some ways you engage your customers?
