Click Through Rates can vary from medium to medium, ad to ad.
A recent study conducted in June of 2009 suggests your ad Click Through Rate (CTR) is also indicative of the search engine the ad is placed on.
Bing’s average Click Through Rate is well ahead of Google, and Yahoo holds strong in the middle of the pack.
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This entry was posted on Monday, July 27th, 2009 at 1:56 am and is filed under Advertising, Banner Ads, Business, Google, Internet, Marketing, Microsoft, Pay Per Click, Search Engines, SEM, Technology, Web Traffic, Yahoo. You can follow any responses to this entry through the RSS 2.0 feed.
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