Generation Lead

A solid lead generation strategy is a must have for any business.

If you want to generate more leads from your existing webpage there are millions of potential levers you can pull to increase lead flow. While a lead is a lead, it is always important to generate a quality lead.

Time and time again marketers are seeing huge gains by re-working their webpages to ensure their value proposition is concise. Want better leads? Make your landing pages more concise. Visitors don’t have time to figure out what you are offering.

Feel free to browse our other tips on lead generation in a segment we call “Lead Generation 101″.

Geotargeting Your Campaigns

Dialing your advertising spend down can improve your campaigns immensely.

With the ability to Geotarget ads across the major platforms (Google, Facebook, Yahoo, etc.) marketers have the ability to take a microscope to every region of their campaign. Instead of blanketing the entire country or globe with the same cookie cutter banner or ad copy, we can (and should) create ads that speak to the region(s) they are being displayed in.

Not only will Geotargeting lend to a high Click Through Rate on some ads, but inevitably a higher conversion rate as well.

Build Your Twitter Audience

Marketing With Twitter Takes Strategy, and Time.

There is a lot to be said for having a Twitter following that is engaged in your message. Sure you can search through Twitter and add people at random, but will they actually read your Tweets, or Click Through to your pages?

A great way to grow your Twitter following organically is to strategically add people in your industry.

Make Sure You Are Effectively Promoting Your Twitter Page.

You’ll want to make it as easy for everyone as you can. Place a link to your Twitter page above the fold, and as close to the top of your page as possible.

Twitter Counter is a tool that will display a count of your total Twitter followers. If you are fortunate enough to have a decent amount of followers already, it will build your credibility and persuade others to follow you.

3 Twitter Marketing Tips

Social Media Marketing is an important part of a modern marketing strategy.

Twitter is more than just the social network of the now. It is a proven way to market your business. Here are three tips on getting started with your Twitter marketing campaign(s).

1. Industry Relevant Twitter Username- If you are in the cellphone industry, an effective Twitter username could be CellPhoneTips, or Phones4Less.

2. Reliable URL Shortening & Click Tracking- The best way to improve your Twitter marketing campaign is to begin testing. See what kind of Tweets get the most attention by tracking every Click Through.

3. Join Your Industry Conversation- search.twitter.com makes it easier than ever to see what is happening in your industry. Adding helpful, relevant, or interesting information will establish you as an expert in the space.

Build Your Twitter Audience - Proven Tips To Grow Your Base of Twitter Followers

Business Consulting in 2009

Business consulting has taken a shift in today’s world.

Every business needs a unique solution in order to grow and flourish in the fast paced marketplace we find ourselves in. What does your business need to succeed, or take the next step in your market?

Is it an increase in your online revenue? A new sales strategy, or slick marketing plan?

Search Engine Optimization didn’t cross most CEO’s minds before 1995.

A marketing plan for search engines & social media never used to be an equation in business. Search marketing is now fast becoming less of a competitive advantage, and more of a necessity.

Creating a sound business strategy is as important as ever.

The vast power of the Internet has made it easier than ever to bring a product or service into the public’s eye. With that comes an increasing need to be creative. To think outside the box. To stretch the limits of your business.

Lead Gen

Lead Generation Tip # 009- Be the Lead

Whenever possible, try to put yourself in your prospective customer’s shoes.

Is your lead form too intrusive? Is it easy to use? Visually appealing?

Awareness – Customer notices & clicks your ad

Interest- Customer likes your presentation or web page

Desire- Customer wants your product

Action- Customer buys your product

Building a customer centric sales funnel will help you generate higher quality leads, and close more of them.

Lead Generation Tips from Tech Marketers

The bottom line is…

Lead generation grows businesses.

Anyone else looking for quality leads to give to their sales staff?

Everyone in the Tech Marketers office understands the value of quality lead generation. We’ve decided to share our vast lead generation experience through a segment we’ve called Lead Generation 101.

Enjoy! New lead generation tips posted weekly.

Online Lead Generation

Tip # 008 – The Eyes Have It

The next time you take a look at your lead gen landing pages, think about the path your eyes take as you scan over the content.

Do they first notice a photo on the page? Are they directed immediately to your call to action?

If you want your web visits to count, it’s best to draw attention to key phrases or headlines on your page.

Not only can these techniques direct the eye flow of each unique visitor, but can also result in them reading your sales copy and eventually purchasing from you. Thinking about your website as a way to encourage a desired reaction from your user (for example, fill out your Contact Us Form) can help your lead generation efforts tenfold.

Lead Generation

Tip #007 – Time Is Not On Your Side

You have an everage of 7 seconds to pursuade your visitor that they have landed on the correct site to fill their current need or inquiry.

How can you help your visitor make the right decision?

Relevant Headlines – Allows your visitor to know what each content block will discuss

Skim-worthy Text – Bold key words, or adding lists makes your copy more appealing

Concise Call to Action – How do expect to get the sale, if you don’t ask for it?

Lead Generation

Tip # 006- Nurture the Lead

So you’ve collected a lead from your website. Congratulations! After you’ve finished congratulating your marketing team for a job well done, and before you pass the lead off to your eager sales team, there are a few things that can and should be done to maximize the lead revenue.

Not only should the nice person receive an e-mail shortly after they press submit, but they should also begin receiving mailers on a monthly or bi-monthly basis. Filling them in on the exciting happenings in your product line, or delivering helpful hints to use your product in a new way will keep them engaged in your business, and around for a long time.