New Google Search Coming Soon

Google Is Changing Their Search Engine.

The household search giant Google (GOOG)  is changing their search engine. Lucky for us all it is for the better. With faster results, more results, and better results, analysts are speculating this new innovation is in direct response to Microsoft’s Bing.

Mashable did an in depth test comparing Google’s current search, versus their up coming search.

“While this test was nowhere near scientific, we do have some solid takeaways:

New Google is FAST: It often doubled the speed of Google classic.

New Google relies more on keywords: SEO professionals, your job just got a lot harder. The algorithm’s definitely different. It has more reliance on keyword strings to produce better results.

Search is moving into real-time: Being able to get info on breaking events is clearly a priority for Google and Bing. With both Twitter (Twitter) and Facebook (Facebook) launching real-time search engines, they needed to respond.

It’s partially a response to Bing: At least, that’s how we feel. This new search has a focus on increasing speed, relevancy, accuracy, and the index volume, things that Microsoft really hit on when it released Bing. It feels as if Google “Caffeine” is meant to shore up any deficiencies it may have when compared to Microsoft’s offering, though it’s been in the works long before Bing launched.

The new Google will only get better as features are implemented and developed. The end result is a better search experience for the user. Competition really does breed innovation.”

Microsoft Moving Office Suite Online

Microsoft is bringing their Office Suite to a web browser near you in 2010.

In an effort to remain the productivity suite of choice amidst increasing operating system competition, Microsoft is moving their famed suite of applications online.  A recent purchase of the domain Office.com is spurring talk of Microsoft’s plan to use the domain for their products in place of their current office.microsoft.com.

Cisco is also planning to release a competing suite of products in the near future. While some are excited about the possibilities with these new products, security remains a concern.

What are your thoughts on the push to move these apps online?

Search Engine Ad Click Through Rates

Click Through Rates can vary from medium to medium, ad to ad.

A recent study conducted in June of 2009 suggests your ad Click Through Rate (CTR) is also indicative of the search engine the ad is placed on.

Bing’s average Click Through Rate is well ahead of Google, and Yahoo holds strong in the middle of the pack.

Google Chrome Operating System

Google likes competition. A whole lot it seems.

Just when Microsoft threatens to steal search engine market share away from search giant Google.com, the Goog comes back with a direct competitor to Microsoft Windows… Google Chrome OS.

One week after the announcement of the operating system Google (GOOG) share prices have been steadily climbing.

Here’s an excerpt from the Official Google Blog.

“Speed, simplicity and security are the key aspects of Google Chrome OS. We’re designing the OS to be fast and lightweight, to start up and get you onto the web in a few seconds. The user interface is minimal to stay out of your way, and most of the user experience takes place on the web. And as we did for the Google Chrome browser, we are going back to the basics and completely redesigning the underlying security architecture of the OS so that users don’t have to deal with viruses, malware and security updates. It should just work.”

Time Spent Searching- Google, Yahoo & Bing

When it comes to search engines, Google may have the most traffic, but Yahoo wins out in Time on Site (in minutes).

Bing is slowly but surely getting some traction.

Google’s Avg. Time on Site: 8 1/4  Minutes

Yahoo’s Avg. Time on Site: 9 1/2 Minutes

Bing’s Avg. Time on Site: 2 Minutes

If people spend this much time on each visit to the search engine, just how long does the average person spend per day?

Over an hour. What better way to market your product or service to your customer?

The great news for internet marketers is Google’s traffic is increasing. More Traffic = More opportunities for your business.

Here’s Google.com’s 3 Month Traffic Average:

3 month avg	8.37 pageviews daily
3 month change	0.5%

Does Bing Make Google Nervous?

With the recent launch of Microsoft’s shiny new decision engine Bing, people are speculating that Google is getting a bit nervous. Sure Google’s market share is a force to be reckoned with, but if anyone can do it, Bing can.

Thanks to NYPost.com for publishing this statsheet comparing Microsoft to Bing.

The Big Bing – Microsoft’s New Search Venture

Microsoft’s latest endeavor in the search marketing world aims to change the way we search the internet.

The early launch of Microsoft’s Bing seems to have gone off without any major hitches. Initial use suggests the algorithm  differs fundamentally from The Google, however results are similar on various queries. Microsoft’s self proclaimed goal with Bing is to aide the user in making a more intelligent decision when choosing the type of result to click.

Only time will tell how Bing stacks up to other new search engine Cuil.

Read more about Microsoft’s Bing @ Computer World.

Is Microsoft an Innovator?

The more I study the past, present and future of Microsoft, the more I wonder if they are more of an innovator, or more of a smart decision maker.

They may not revolutionize an idea, or pioneer a new technology, but they are almost always one of the first five companies on board with the new initiatives.

Take Kumo for example. It doesn’t exactly come as a surprise that Microsoft is launching their own search engine.

Read more about Kumo at Search Engine Land.