It’s true. Twitter is starting what looks like a brand overhaul with a new look to Twitter.com
Twitter users may see a new interface soon.
Once logged in to Twitter, everything looks the same as it has in recent history. How would you change the current Twitter interface if you could? More functionality? A different look?
Google is making some fundamental changes to their Google Adwords Interface. Their goal is to make it more efficient, and easier to make key changes to your account.
Initial reaction to the new interface has been mixed, however I think users will eventually warm up to the new look and feel after using it more.
What are your thoughts on the new Google Adwords Interface?
Just because a product has been around for centuries, that does not mean you can not still be revolutionary in that market.
Handbags have been around for years. Many years. In fact according to wikipedia-
“The oldest known purse was found with Ötzi the Iceman who lived around 3,300 BCE. Another early example is on Egyptian hieroglyphics, which show pouches worn around the waist.”
The long history of this product didn’t stop Joao Sabino from thinking outside the box, and innovating with this computer keyboard bag.
Video will enhance your web pages, and help convert visitors.
It’s no secret that using videos online works.
There is a whole lot of value in being able to tell your customer exactly what you can do for them. Sure regular text copy on your web page is effective, but couple it with video and you have a winning combination.
eMarketer recently published an article discussing exactly how people use online video.
If you want your video(s) to have an impact. Allow your visitors to share them.
One of the most sought-after forms of online marketing is search engine optimization (SEO). In a nutshell search engine optimization is the ongoing art of adjusting bits of your website, and finding other related websites to link to you.
Search – To look, examine or work to uncover something.
Engine - An instrument or machine, commonly used when converting substances.
Optimization – Adjusting variables to increase effectiveness.
By doing this you ensure the major search engine algorithm’s will find your pages, and rank them high in their search engine results pages.
As the cost of pay per click advertising perpetually increases, the longevity of your online business becomes more and more dependent upon your ability to generate traffic without paying every time someone clicks. Imagine the benefit of ranking high on The Google, or Yahoo! for terms related to your business.
Alexa.com, a popular web metrics and information company recently published a fantastic article about search engine optimization, and how you can REALLY tell how good your search firm is.
The next time you take a look at your lead gen landing pages, think about the path your eyes take as you scan over the content.
Do they first notice a photo on the page? Are they directed immediately to your call to action?
If you want your web visits to count, it’s best to draw attention to key phrases or headlines on your page.
Not only can these techniques direct the eye flow of each unique visitor, but can also result in them reading your sales copy and eventually purchasing from you. Thinking about your website as a way to encourage a desired reaction from your user (for example, fill out your Contact Us Form) can help your lead generation efforts tenfold.
Want to make it easier on your customer? Build your website around them. Anticipate their needs, give them a good experience, or something to talk about and your brand will win.
According to a survey recently conducted by MTV Networks, the Internet makes choosing which brand to purchase easier.
Television makes the brand appear reputable in all countries surveyed.
Want to get the most out of your next banner ad campaign? Here are 3 quick tips to help you market your brand effectively.
Include a Call To Action – Too many times we see banners that don’t provoke the viewer to click.
Think About Your Audience – Where is the banner going to be placed? What type of message will get through to the average visitor of the site(s)?
Mimic Your Landing Page – When your banner draws them to your landing page they subconsciously want to see a site that resembles that banner. Otherwise they may feel your page is irrelevant.
Posted by TechMarketers 
The next time you take a look at your lead gen landing pages, think about the path your eyes take as you scan over the content.
