Social Media In Business

Social Media Is a Necessary Avenue for Your Business

The world of business is changing. Social media is forcing marketers to do a little less talking, and a whole lot more listening. The beauty of this is businesses are able to get real time feedback on their products and services through Twitter, Facebook, LinkedIn & other social media sites.

Here are Five Reasons Why Your Business Should Use Social Media:

1. Your competitors already are
2. To acquire new customers
3. To find out what current customers really want
4. To respond to customer concerns instantly
5. To manage your online reputation & build brand loyalty

Search Engine Ad Click Through Rates

Click Through Rates can vary from medium to medium, ad to ad.

A recent study conducted in June of 2009 suggests your ad Click Through Rate (CTR) is also indicative of the search engine the ad is placed on.

Bing’s average Click Through Rate is well ahead of Google, and Yahoo holds strong in the middle of the pack.

Geotargeting Your Campaigns

Dialing your advertising spend down can improve your campaigns immensely.

With the ability to Geotarget ads across the major platforms (Google, Facebook, Yahoo, etc.) marketers have the ability to take a microscope to every region of their campaign. Instead of blanketing the entire country or globe with the same cookie cutter banner or ad copy, we can (and should) create ads that speak to the region(s) they are being displayed in.

Not only will Geotargeting lend to a high Click Through Rate on some ads, but inevitably a higher conversion rate as well.

Build Your Twitter Audience

Marketing With Twitter Takes Strategy, and Time.

There is a lot to be said for having a Twitter following that is engaged in your message. Sure you can search through Twitter and add people at random, but will they actually read your Tweets, or Click Through to your pages?

A great way to grow your Twitter following organically is to strategically add people in your industry.

Make Sure You Are Effectively Promoting Your Twitter Page.

You’ll want to make it as easy for everyone as you can. Place a link to your Twitter page above the fold, and as close to the top of your page as possible.

Twitter Counter is a tool that will display a count of your total Twitter followers. If you are fortunate enough to have a decent amount of followers already, it will build your credibility and persuade others to follow you.

3 Twitter Marketing Tips

Social Media Marketing is an important part of a modern marketing strategy.

Twitter is more than just the social network of the now. It is a proven way to market your business. Here are three tips on getting started with your Twitter marketing campaign(s).

1. Industry Relevant Twitter Username- If you are in the cellphone industry, an effective Twitter username could be CellPhoneTips, or Phones4Less.

2. Reliable URL Shortening & Click Tracking- The best way to improve your Twitter marketing campaign is to begin testing. See what kind of Tweets get the most attention by tracking every Click Through.

3. Join Your Industry Conversation- search.twitter.com makes it easier than ever to see what is happening in your industry. Adding helpful, relevant, or interesting information will establish you as an expert in the space.

Build Your Twitter Audience - Proven Tips To Grow Your Base of Twitter Followers

Social Media Marketing + Twitter = <3

The best thing about Social Media Marketing, is that it works 24 hours a day. Everyday.

Social Media tools like Twitter, Facebook & MySpace are great ways to both market your products and provide timely customer support.

A social media campaign launched by our research partner in April 2009 has grown by over 1800% in Q3 and is currently generating thousands of clicks every month.

Twitter makes this scenario a reality; 10 new followers and over 50 messages to this company in the last hour.

Incrementally, more and more people are being exposed to their brand, and more importantly, their marketing message.

Three Twitter Marketing Tips- Tips from Tech Marketers to get you started marketing on Twitter.

Build Your Twitter Following- Incrementally Increase The Reach of Your Marketing Message

Searching for a Doctor Online

Recent studies are showing an increasing number of US citizens are turning to their nearest search engine to find a doctor or health care professional in their area. Maybe it’s the accessibility of Google, or the trusted third party recommendation from the search results that is lending to the increase.

Also interesting, is that different regions across the country are relying heavier on online resources than others. Google Insights for Search suggests that different regions in the US have a higher volume of people searching for “doctor” online.

Time Spent Searching- Google, Yahoo & Bing

When it comes to search engines, Google may have the most traffic, but Yahoo wins out in Time on Site (in minutes).

Bing is slowly but surely getting some traction.

Google’s Avg. Time on Site: 8 1/4  Minutes

Yahoo’s Avg. Time on Site: 9 1/2 Minutes

Bing’s Avg. Time on Site: 2 Minutes

If people spend this much time on each visit to the search engine, just how long does the average person spend per day?

Over an hour. What better way to market your product or service to your customer?

The great news for internet marketers is Google’s traffic is increasing. More Traffic = More opportunities for your business.

Here’s Google.com’s 3 Month Traffic Average:

3 month avg	8.37 pageviews daily
3 month change	0.5%

Just How Big is Google?

Google’s Traffic Rank in 25 Countries.

There’s no denying that Google.com is at the top of the web when it comes to search. In the United States, Google is usually ranked the number one visited site.

In some of the countries where Google.com is not #1 a geo-targeted version of Google just might be.

• 2 Australia
• 1 Bangladesh
• 7 Brazil
• 4 Canada
• 7 China
• 7 France
• 2 Germany
• 4 Greece
• 2 India
• 4 Indonesia
• 1 Iran
• 4 Italy
• 11 Japan
• 7 Mexico
• 5 Netherlands
• 2 Pakistan
• 7 Poland
• 7 Russia
• 4 Saudi Arabia
• 3 South Africa
• 4 South Korea
• 4 Spain
• 3 Sweden
• 3 Turkey
• 3 United Kingdom

How to Generate Quality Leads

Search Engine Marketing can generate leads 24/7. But What works?

Lead generation is crucial. With so many different ways to generate leads it can be tough to know how, when and where to get your leads for your sales staff. Should you spend your dollars on Google Pay Per Click? Yahoo? Search Engine Optimization?

A marketing research partner surveyed businesses in April of this year, and discovered that Search Engine Optimization can yield the highest volume of leads, and the highest quality leads.