Search Engine Marketing (SEM) In 2012

March 22, 2012

The world of SEO and SEM is changing. Companies used to be able to rely on Pay Per Click (PPC) for their search engine marketing efforts.

In 2012, we find a marketplace with increased Cost Per Click (CPC) for AdWords traffic, as well as a decline in total Click Through Rate (CTR) across a number of search engine advertising platforms. It is estimated that only 15% of all search engine traffic is sent through PPC ads, where as the remaining 85% of clicks come from SEO, or organic / un-paid search engine traffic.

State of SEO / SEM in 2012

While advertisers are scrambling for new opportunities for web traffic from upstart social networks (Twitter, Pinterest, Tumblr), there still proves to be a whole world of customers still searching the web.

The truth is, less consumers are searching from their home computers in 2012. The screen time, and attention span has shifted to the smaller screens of mobile devices like smartphones, tablets, and netbooks. In a fast paced, ever changing marketing environment, it is important to stay on top of the trends.

What are you doing in 2012 to leverage new marketing channels?


San Francisco Bay Internet Marketing

March 20, 2012

If you are looking for San Francisco SEO services, look no further than Point Media Firm.

Search engine optimization is an important marketing and advertising channel for a large number of businesses. As more and more people around the world gain Internet access through laptops, mobile phones, and tablets, SEO and search engine marketing provide modern businesses a channel to connect with potential consumers wherever, and whenever they conduct the search.

Throughout the San Francisco Bay, companies are leveraging the power of Internet marketing. With Google’s recent emphasis on local search results, it is becoming easier than ever before to appear at the top of search engines for local terms related to your business, and your specific geographic location.

As a Santa Rosa SEO company, we find ourselves working with traditional retailers, as well as more high tech businesses in their quest to improve their online presence.


Marketing Strategy

March 13, 2012

The world of marketing is changing faster than ever before. With new technologies popping up almost weekly for your business, it is important to understand the trends within your industry to help you weed out the fly by night opportunities from the real potential.

Terms like SEO, SEM, PPC, ASO, and SMO are flying around the Internet like crazy lately. They all refer to a very specific form of digital marketing.

As we charge further into 2012 SEO is the more important of these acronyms (in our opinion)

If you are not currently well versed in search engine optimization, it may be a good idea to hire an SEO company.


Facebook Ads

January 5, 2011

Let’s face it, Facebook is all the rage right now. And for good reason.
Mark Zuckerberg and his team have created an extremely compelling product. If you are looking to utilize Facebook for business, you should check out:

Social Media Advertising Firm – Point Media Firm

Are you using Facebook to help grow your business?


Three Pay Per Click Marketing Tips

December 11, 2010

Pay Per Click marketing is a great way to get traffic to your site, and lots of it.

But you have to be careful.

If you’re not strategic with your campaigns, you will end up spending a pretty penny before you see any revenues.

Here are three best practices to help your campaign success.

Keep your ad groups small. By keeping a narrow focus with each ad, you can make your offer more relevant to each search.

This has all kinds of benefits. It will keep your click through rate healthy, improve your quality score, and help you optimize your landing pages.

Do keyword research. Lots of it. Each keyword you bid on is essentially it’s own unique market.

By keeping a close eye on emerging search terms, you can get into high volume markets before your competition does.

Include the exact search term on your landing page. You can do this automatically with a script, or you can hardcode it into your site.

This helps conversion, and increases relevance, and makes your visitor feel warm and fuzzy.

And who doesn’t want to feel warm and fuzzy?


Persistence Wins In Business Development

July 8, 2010

Business Development Is the Lifeblood of Most Companies

Everybody wants to grow their business.

What’s the difference between those that see success in their business development initiatives, and those that don’t? Persistence.

It’s not about the great idea, there are tons of them.

It’s not about closing the sale at the first meeting, there are tons of opportunities out there.

It is all about persistence. If you aren’t keeping a steady focus on moving towards your goal of growing your business, you are sure to get caught up in all of the “other things” that come up along the way.


Search Engine Marketing Tools & Tips

April 27, 2010

Search Engine Optimization Strategies for Success

Search Engine OptimizationWeb traffic can become an obsession. Some sites need more. Some sites need to monetize their existing traffic. All sites however must know what they are up against when they are optimizing and updating their content.

Effective Search Engine Optimization requires a healthy combination of Keyword Analysis, Backlink Acquisition & On-site Optimization.

Keyword Analysis
The first step in optimizing your website is conducting research and analysis of relevant keywords. Google provides an excellent tool to estimate traffic and competitiveness surrounding certain keywords.

https://adwords.google.com/select/KeywordToolExternal

Wordtracker provides another excellent tool for determining specific keywords in a specific industry.
http://freekeywords.wordtracker.com/

Increasing Backlinks can increase traffic.

The more links you have coming into your site, the more power, relevance and trust your site will have in the eyes of a search engine. For an in depth look at your domain’s backlinks, there is a suite of free tools available here;
http://www.webseoanalytics.com/free/

These tools will give you an understanding of your pages keyword density, backlinks & overall code structure, to help ensure you are optimizing your content properly.

What Search Engine Optimization Tools do you use?

Related Search Engine Marketing Links:

Santa Rosa SEO Company
Santa Rosa SEO Services