Tip # 008 – The Eyes Have It
The next time you take a look at your lead gen landing pages, think about the path your eyes take as you scan over the content.
Do they first notice a photo on the page? Are they directed immediately to your call to action?
If you want your web visits to count, it’s best to draw attention to key phrases or headlines on your page.
Not only can these techniques direct the eye flow of each unique visitor, but can also result in them reading your sales copy and eventually purchasing from you. Thinking about your website as a way to encourage a desired reaction from your user (for example, fill out your Contact Us Form) can help your lead generation efforts tenfold.