October 23, 2009
Local searchers are the ones that buy. Or at the very least call.
Geo-targetting your campaigns continues to prove itself as a great idea! Dare I say an absolutely imperative idea that is key to the success of your campaigns!
What does a customer do after they search and find you? The number 1 post-search activity is a phone call.
An astonishing 37% of people who conducted an online local business search in 2009 visited the businesses retail location, according to TMP Directional Marketing and comScore.
August 5, 2009
Do Celebrity Appearances Help Sell Products?
LinkedIn recently polled their members to find out if showcasing a celebrity in your ads will help sell products.
The majority of the responses gathered stated a celebrity appearance makes no difference as to whether or not they will buy the product. However, of the people surveyed, the presence of a celebrity had the most impact on the 18-24 age range.
While survey results don’t show this, I would venture to assume that a well known celebrity can help move people further down the sales funnel. By showing a face that consumers know and trust, their brand appears credible.
View the Poll Here
What do you think? Does having a celebrity in an advertising campaign help sell products?