Facebook Ads

January 5, 2011

Let’s face it, Facebook is all the rage right now. And for good reason.
Mark Zuckerberg and his team have created an extremely compelling product. If you are looking to utilize Facebook for business, you should check out:

Portland Design & Advertising – Portland Design Company

Are you using Facebook to help grow your business?


Winery capitalizes with viral marketing

February 10, 2010

8-Bit Vintners melds wonderful wine with viral marketing.

By combining a love for all things wine, with a love for classic video games. Not only does winemaker Mike Jame’s wine produce big flavor, but it’s arguable the most buzzworthy new wine out of Walla Walla. With a mantra of  “Drink Wine, Play Games” fellow gamers everywhere have been spreading the word through Facebook, Twitter, and YouTube!

“We produced 244 cases in this first run, and we’ll sell the majority of it online,” shared winemaker Mike James. “Every bottle we’ve sold so far has been the result of social media like Facebook and Twitter.”

Have you tried it yet?


Local Search Continues To Thrive

October 23, 2009

Local searchers are the ones that buy. Or at the very least call.

Local Search

Geo-targetting your campaigns continues to prove itself as a great idea! Dare I say an absolutely imperative idea that is key to the success of your campaigns!

What does a customer do after they search and find you? The number 1 post-search activity is a phone call.

An astonishing 37% of people who conducted an online local business search in 2009 visited the businesses retail location, according to TMP Directional Marketing and comScore.


Celebrities In Advertising

August 5, 2009

Do Celebrity Appearances Help Sell Products?

LinkedIn recently polled their members to find out if showcasing a celebrity in your ads will help sell products.
linked-in-celebrity-ad-poll

The majority of the responses gathered stated a celebrity appearance makes no difference as to whether or not they will buy the product. However, of the people surveyed, the presence of a celebrity had the most impact on the 18-24 age range.

While survey results don’t show this, I would venture to assume that a well known celebrity can help move people further down the sales funnel. By showing a face that consumers know and trust, their brand appears credible.

View the Poll Here

What do you think? Does having a celebrity in an advertising campaign help sell products?


Search Engine Ad Click Through Rates

July 27, 2009

Click Through Rates can vary from medium to medium, ad to ad.

A recent study conducted in June of 2009 suggests your ad Click Through Rate (CTR) is also indicative of the search engine the ad is placed on.

Bing’s average Click Through Rate is well ahead of Google, and Yahoo holds strong in the middle of the pack.

Search Engine Marketing Ad Click Rates


Using Twitter Effectively

July 23, 2009

There is a right and wrong way to market your business on Twitter.

Twitter LogoOne exciting thing about Internet Marketing is there are always new avenues for your business that spring up among the masses. Initially brushed aside as “just another status message” Twitter is turning marketers worldwide into believers. Twitter is the social network of the now, and the future.

Here are 5 Tips for Using Twitter Effectively.

1- Post Quality Tweets- Nobody wants to read junk. Make sure your posts are relevant to your industry, thought provoking, or insightful.

2- Link Your Tweets to a Blog- Write a blog that expands on your 140 character Tweet, and link to it. If people like what you have to say, they will start listening.

3- Tweet More Than the Rest- A recent study reports the average Twitter user posts 1 Tweet per day. Stand out from the rest by posting more often.

4- Don’t Spam- People are hit with enough spam already. If you want your Tweets to have an impact, make them meaningful, not spammy.

5- Set Benchmarks- Set a realistic minimum for the number of clicks you want per Tweet. If you don’t hit your goal, re-tweet it. You never know who will be on Twitter, and when.

3 Twitter Marketing TipsStart Using Twitter More Effectively
Build Your Twitter Audience- Some Proven Methods to Increase Your Twitter Following
Social Media Marketing + Twitter = ❤ – Twitter Works Even When You Don’t


Geotargeting Your Campaigns

July 21, 2009

Dialing your advertising spend down can improve your campaigns immensely.

Geotargeting Ad CampaignsWith the ability to Geotarget ads across the major platforms (Google, Facebook, Yahoo, etc.) marketers have the ability to take a microscope to every region of their campaign. Instead of blanketing the entire country or globe with the same cookie cutter banner or ad copy, we can (and should) create ads that speak to the region(s) they are being displayed in.

Not only will Geotargeting lend to a high Click Through Rate on some ads, but inevitably a higher conversion rate as well.