Social Media In Business

August 4, 2009

Social Media Is a Necessary Avenue for Your Business

Social Media MarketingThe world of business is changing. Social media is forcing marketers to do a little less talking, and a whole lot more listening. The beauty of this is businesses are able to get real time feedback on their products and services through Twitter, Facebook, LinkedIn & other social media sites.

Here are Five Reasons Why Your Business Should Use Social Media:

1. Your competitors already are
2. To acquire new customers
3. To find out what current customers really want
4. To respond to customer concerns instantly
5. To manage your online reputation & build brand loyalty


New Look for Twitter

July 29, 2009

Twitter has a new homepage.

It’s true. Twitter is starting what looks like a brand overhaul with a new look to Twitter.comTwitter New Look of Homepage

Twitter users may see a new interface soon.

Once logged in to Twitter, everything looks the same as it has in recent history. How would you change the current Twitter interface if you could? More functionality? A different look?
Other Marketing, Business & Sales Articles

Using Twitter Effectively– There is a Right & Wrong Way To Market on Twitter
3 Twitter Marketing TipsStart Using Twitter Better Than the Rest
Build Your Twitter Audience- Some Proven Methods to Increase Your Twitter Following
Social Media Marketing + Twitter = ❤ – Twitter Works Even When You Don’t


    Build Your Twitter Audience

    July 19, 2009

    Marketing With Twitter Takes Strategy, and Time.

    There is a lot to be said for having a Twitter following that is engaged in your message. Sure you can search through Twitter and add people at random, but will they actually read your Tweets, or Click Through to your pages?

    A great way to grow your Twitter following organically is to strategically add people in your industry.

    Twitter Marketing

    Make Sure You Are Effectively Promoting Your Twitter Page.

    You’ll want to make it as easy for everyone as you can. Place a link to your Twitter page above the fold, and as close to the top of your page as possible.

    Twitter Counter is a tool that will display a count of your total Twitter followers. If you are fortunate enough to have a decent amount of followers already, it will build your credibility and persuade others to follow you.

    Marketing Twitter Page


    3 Twitter Marketing Tips

    July 18, 2009

    Social Media Marketing is an important part of a modern marketing strategy.

    Twitter Social NetworkTwitter is more than just the social network of the now. It is a proven way to market your business. Here are three tips on getting started with your Twitter marketing campaign(s).

    1. Industry Relevant Twitter Username– If you are in the cellphone industry, an effective Twitter username could be CellPhoneTips, or Phones4Less.

    2. Reliable URL Shortening & Click Tracking– The best way to improve your Twitter marketing campaign is to begin testing. See what kind of Tweets get the most attention by tracking every Click Through.

    3. Join Your Industry Conversationsearch.twitter.com makes it easier than ever to see what is happening in your industry. Adding helpful, relevant, or interesting information will establish you as an expert in the space.

    Build Your Twitter Audience – Proven Tips To Grow Your Base of Twitter Followers


    Social Media Marketing + Twitter = <3

    July 17, 2009

    The best thing about Social Media Marketing, is that it works 24 hours a day. Everyday.

    Social Media tools like Twitter, Facebook & MySpace are great ways to both market your products and provide timely customer support.

    A social media campaign launched by our research partner in April 2009 has grown by over 1800% in Q3 and is currently generating thousands of clicks every month.

    Twitter makes this scenario a reality; 10 new followers and over 50 messages to this company in the last hour.
    Social Marketing on Twitter

    Incrementally, more and more people are being exposed to their brand, and more importantly, their marketing message.

    Three Twitter Marketing Tips– Tips from Tech Marketers to get you started marketing on Twitter.

    Build Your Twitter Following– Incrementally Increase The Reach of Your Marketing Message


    Social Media Roadmap V2.0

    July 7, 2009

    Social Media can be great for business when used properly.

    The Business Social Media RoapmapIt’s not always easy to navigate the world of social media. Are you on Twitter? Facebook? MySpace? flickr? LinkedIn? YouTube? WordPress?

    The great news about having so many different avenues to market your brand is that you can cast a wider net, but not all methods work for every business.

    Here is a sample 5 step social media roadmap:

    Step 1: Do more Twittering. Random postings wont help your business though. Join the conversation that is happening in your industry.

    Step 2: Leverage all Facebook has to offer. There are so many different ways to point people to your brand. Fan pages, Groups, Apps… Use them!

    Step 3: Diversify your social networks. Do some testing. Find out what works for your brand.

    Step 4: Blog It! Whether you want to hire a professional writer, or find someone in your business to write industry specific articles, it needs to be done.

    Step 5: Numbers, Numbers, Numbers. Keep an eye on key performance indicators, and develop some benchmarks & goals for your social media properties.

    Want to learn more? Read our other article about Social Media.


    Social Media Roadmap

    June 9, 2009

    An effective social media campaign takes prior planning and coordination.

    With the vast array of effective social networks to choose from, it is becoming important to develop a plan. A rock solid plan in fact.

    Not only is social media marketing an extremely effective traffic generator, it also a phenomenal way to interact with your customer base.

    If you’re not sure where to start with your Social Media efforts, here are the top 4 social networks to market your business.

    #1 Social Network- Facebook

    Facebook Social Network

    Engage your audience by showing them a side of your business they may not otherwise be familiar with.

    #2 Social Network- Twitter

    Twitter Social Network

    Micro-blogging is the wave of the future, and is an effective way to drive traffic, and increase brand awareness.

    #3 Social Network- LinkedIn

    LinkedIn Social Network

    The business oriented social network. Great resource and networking tool.

    #4 Social Network- Digg

    Digg Social Network

    A social news site that allows users to vote for their favorite articles.