Apple’s Retail Strategy

July 17, 2009

Apple, Inc has a new strategy to sell their iPhones, iPods & more.

A new push to provide an interactive retail experience will allow Apple customers to see the products in action; while Apple's Retail Strategy - Steve Jobs Art by Business Weekstill on the shelf. By transmitting both power & data to the electronics through their packaging, they will be able to control the data that is displayed from a remote location.

Innovation is nothing new for Apple.

The patent that was recently filed by an Apple employee is not the first time the technology giant has attempted to revolutionize their industry.

Apple’s Business Strategy– Overview of Apple’s Recent Strategy.
Apple’s Marketing Strategy– Learn How Apple’s Products Market Themselves.

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Business Consulting in 2009

July 16, 2009

Business consulting has taken a shift in today’s world.

Business ConsultingEvery business needs a unique solution in order to grow and flourish in the fast paced marketplace we find ourselves in. What does your business need to succeed, or take the next step in your market?

Is it an increase in your online revenue? A new sales strategy, or slick marketing plan?

Search Engine Optimization didn’t cross most CEO’s minds before 1995.

A marketing plan for search engines & social media never used to be an equation in business. Search marketing is now fast becoming less of a competitive advantage, and more of a necessity.

Creating a sound business strategy is as important as ever.

The vast power of the Internet has made it easier than ever to bring a product or service into the public’s eye. With that comes an increasing need to be creative. To think outside the box. To stretch the limits of your business.


What Do Customers Want?

June 8, 2009

What Customers WantCustomers want…

To be listened to.

To be appreciated.

To be thanked.

To be given a quality product.

To be helped if the quality product fails.

To have their needs taken care of.

To be engaged.

To be heard.


Apple’s New Business Strategy

June 8, 2009

Apple’s Business Strategy Is Working.

Apple LogoThe value of Apple, Inc. (AAPL)  has been steadily climbing since January 2009, and in a volatile market like today’s that says a lot. As we charge into 2012, a new CEO, and a new line of products rolling out at breakneck speed, there is no sign of Apple slowing down anytime soon.

Historical Apple Stock Values

31-Dec-09 211.72
27-Nov-09 203.00
30-Oct-09 203.67
25-Sep-09 184.29
28-Aug-09 170.12
31-Jul-09 160.17
26-Jun-09 142.44
29-May-09 135.81
24-Apr-09 121.73
27-Mar-09 102.71
27-Feb-09 91.65
30-Jan-09 88.86

Apple’s Business Strategy in 2010Apple is poised for growth
Apple’s Marketing Strategy
Learn How Apple’s Products Market Themselves
Apple’s Retail Strategy– Apple Is Innovating… Yet Again.

Apple’s business strategy is brilliantly obvious.

Apple has decided to cut the price of their entry level iPhone model. In half in fact to an amazingly affordable $99. Various analysts anticipate a major boost in sales.

Just in time for a price cut of an older model, comes a new addition to the Apple family, with a higher margin. Apple’s next-generation iPhone 3GS.newiphone3gs

You can learn about the 3 megapixel camera, and the 30 frames per second video, and all of the other nitty gritty technical details over at Apple.com .

Will Apple’s Business Strategy Revolve Around iPod?

Apple has done a great job re-inventing themselves over the past 9 years. When computer sales were slacking, Apple devoted development resources to their next big thing. iPod. If they want to remain the power hitter in the technology industry, they need to do more than release new versions of the same technology.

The great thing about a company like Apple, is they no longer need to rely on time consuming marketing strategies like SEO, or SEM, and they can simply focus on creating great products, at a fair price.

Other posts you may be interested in:
SEO or PPC? – Point Media Firm
Santa Rosa California Advertising / Marketing Firm

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27-Nov-09
30-Oct-09
25-Sep-09
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The Conversion Conversation

May 18, 2009

Every time a customer enters your store, whether it’s brick and mortar or virtual, there is potential for a sale or a conversion of some kind.

A proven method to move towards the close more effectively is to start a conversation. It is obviously more difficult for an online store to converse with a potential customer, but it can be done.  Web 2.0 features like comment boxes, blogs or forums are just some of the ways to stop selling to your customer, and start finding out what they really need.

Having a conversation with your customer online can also mean tailoring your ad copy, or your website content to match the dialect of your visitor. This will make the customer feel comfortable, and as if your business “gets” their needs.

What are some ways you engage your customers?


What CEO’s Care About in 2009

May 15, 2009

2009 is a good time to be in the lead generation or cost per acquisition (CPA) advertising space. A recent study by Heidrick & Struggles suggests C-level executives are thinking about how and where they can find new customers, and retain them.

The No. 1 focus for C-level executives in 2009 is the customer—acquiring new ones, increasing retention and improving their lifetime value, in that order. ..”

Read the whole article at eMarketer.




Sell Sell Sell

May 7, 2009

What was the last time you had to sell something? Whether it’s something you love, or something you loathe, the basic principles of sales success can be mastered with a little practice.

When you have a product to sell, you can’t take the first “No” that comes your way. The best salespeople think of a “No” as more of an “I need more information.” Instead of running with our tail between our legs at the first sight of this two lettered foe, we ask the customer what it is that’s holding them back, we re-qualify, and test close, and follow up, and fight for their business.

As salespeople we don’t let the negative stuff get in the way. Dwelling on the last sale we didn’t close, will only keep us from moving on to our next contact, and inevitably the next sale.

If you are continually pushing to make the most of your sales day, you can’t help but close some sales along the way!