June 5, 2009
Google is making some fundamental changes to their Google Adwords Interface. Their goal is to make it more efficient, and easier to make key changes to your account.
Initial reaction to the new interface has been mixed, however I think users will eventually warm up to the new look and feel after using it more.
What are your thoughts on the new Google Adwords Interface?
June 1, 2009
“Be Remembered by Being Revolutionary”
Just because a product has been around for centuries, that does not mean you can not still be revolutionary in that market.
Handbags have been around for years. Many years. In fact according to wikipedia-
“The oldest known purse was found with Ötzi the Iceman who lived around 3,300 BCE. Another early example is on Egyptian hieroglyphics, which show pouches worn around the waist.”
The long history of this product didn’t stop Joao Sabino from thinking outside the box, and innovating with this computer keyboard bag.
May 28, 2009
Video will enhance your web pages, and help convert visitors.
It’s no secret that using videos online works.
There is a whole lot of value in being able to tell your customer exactly what you can do for them. Sure regular text copy on your web page is effective, but couple it with video and you have a winning combination.
eMarketer recently published an article discussing exactly how people use online video.
If you want your video(s) to have an impact. Allow your visitors to share them.
May 26, 2009
What Is SEO? How does it benefit my business?
One of the most sought-after forms of online marketing is search engine optimization (SEO). In a nutshell search engine optimization is the ongoing art of adjusting bits of your website, and finding other related websites to link to you.
Search – To look, examine or work to uncover something.
Engine – An instrument or machine, commonly used when converting substances.
Optimization – Adjusting variables to increase effectiveness.
By doing this you ensure the major search engine algorithm’s will find your pages, and rank them high in their search engine results pages.
As the cost of pay per click advertising perpetually increases, the longevity of your online business becomes more and more dependent upon your ability to generate traffic without paying every time someone clicks. Imagine the benefit of ranking high on The Google, or Yahoo! for terms related to your business.
Alexa.com, a popular web metrics and information company recently published a fantastic article about search engine optimization, and how you can REALLY tell how good your search firm is.
Looking for more info about SEO or Search Engine Optimization? Check out these links below:
Search Engine Optimization
Santa Rosa SEO Company
Santa Rosa Advertising / Marketing