Social Media In Business

August 4, 2009

Social Media Is a Necessary Avenue for Your Business

Social Media MarketingThe world of business is changing. Social media is forcing marketers to do a little less talking, and a whole lot more listening. The beauty of this is businesses are able to get real time feedback on their products and services through Twitter, Facebook, LinkedIn & other social media sites.

Here are Five Reasons Why Your Business Should Use Social Media:

1. Your competitors already are
2. To acquire new customers
3. To find out what current customers really want
4. To respond to customer concerns instantly
5. To manage your online reputation & build brand loyalty

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Search Engine Ad Click Through Rates

July 27, 2009

Click Through Rates can vary from medium to medium, ad to ad.

A recent study conducted in June of 2009 suggests your ad Click Through Rate (CTR) is also indicative of the search engine the ad is placed on.

Bing’s average Click Through Rate is well ahead of Google, and Yahoo holds strong in the middle of the pack.

Search Engine Marketing Ad Click Rates


Geotargeting Your Campaigns

July 21, 2009

Dialing your advertising spend down can improve your campaigns immensely.

Geotargeting Ad CampaignsWith the ability to Geotarget ads across the major platforms (Google, Facebook, Yahoo, etc.) marketers have the ability to take a microscope to every region of their campaign. Instead of blanketing the entire country or globe with the same cookie cutter banner or ad copy, we can (and should) create ads that speak to the region(s) they are being displayed in.

Not only will Geotargeting lend to a high Click Through Rate on some ads, but inevitably a higher conversion rate as well.


Build Your Twitter Audience

July 19, 2009

Marketing With Twitter Takes Strategy, and Time.

There is a lot to be said for having a Twitter following that is engaged in your message. Sure you can search through Twitter and add people at random, but will they actually read your Tweets, or Click Through to your pages?

A great way to grow your Twitter following organically is to strategically add people in your industry.

Twitter Marketing

Make Sure You Are Effectively Promoting Your Twitter Page.

You’ll want to make it as easy for everyone as you can. Place a link to your Twitter page above the fold, and as close to the top of your page as possible.

Twitter Counter is a tool that will display a count of your total Twitter followers. If you are fortunate enough to have a decent amount of followers already, it will build your credibility and persuade others to follow you.

Marketing Twitter Page


3 Twitter Marketing Tips

July 18, 2009

Social Media Marketing is an important part of a modern marketing strategy.

Twitter Social NetworkTwitter is more than just the social network of the now. It is a proven way to market your business. Here are three tips on getting started with your Twitter marketing campaign(s).

1. Industry Relevant Twitter Username– If you are in the cellphone industry, an effective Twitter username could be CellPhoneTips, or Phones4Less.

2. Reliable URL Shortening & Click Tracking– The best way to improve your Twitter marketing campaign is to begin testing. See what kind of Tweets get the most attention by tracking every Click Through.

3. Join Your Industry Conversationsearch.twitter.com makes it easier than ever to see what is happening in your industry. Adding helpful, relevant, or interesting information will establish you as an expert in the space.

Build Your Twitter Audience – Proven Tips To Grow Your Base of Twitter Followers


Social Media Marketing + Twitter = <3

July 17, 2009

The best thing about Social Media Marketing, is that it works 24 hours a day. Everyday.

Social Media tools like Twitter, Facebook & MySpace are great ways to both market your products and provide timely customer support.

A social media campaign launched by our research partner in April 2009 has grown by over 1800% in Q3 and is currently generating thousands of clicks every month.

Twitter makes this scenario a reality; 10 new followers and over 50 messages to this company in the last hour.
Social Marketing on Twitter

Incrementally, more and more people are being exposed to their brand, and more importantly, their marketing message.

Three Twitter Marketing Tips– Tips from Tech Marketers to get you started marketing on Twitter.

Build Your Twitter Following– Incrementally Increase The Reach of Your Marketing Message


Searching for a Doctor Online

June 29, 2009

Recent studies are showing an increasing number of US citizens are turning to their nearest search engine to find a doctor or health care professional in their area. Maybe it’s the accessibility of Google, or the trusted third party recommendation from the search results that is lending to the increase.

Doctor Search

Also interesting, is that different regions across the country are relying heavier on online resources than others. Google Insights for Search suggests that different regions in the US have a higher volume of people searching for “doctor” online.

Doctor Search Queries by Region