Pay Per Click marketing is a great way to get traffic to your site, and lots of it.
But you have to be careful.
If you’re not strategic with your campaigns, you will end up spending a pretty penny before you see any revenues.
Here are three best practices to help your campaign success.
Keep your ad groups small. By keeping a narrow focus with each ad, you can make your offer more relevant to each search.
This has all kinds of benefits. It will keep your click through rate healthy, improve your quality score, and help you optimize your landing pages.
Do keyword research. Lots of it. Each keyword you bid on is essentially it’s own unique market.
By keeping a close eye on emerging search terms, you can get into high volume markets before your competition does.
Include the exact search term on your landing page. You can do this automatically with a script, or you can hardcode it into your site.
This helps conversion, and increases relevance, and makes your visitor feel warm and fuzzy.
And who doesn’t want to feel warm and fuzzy?