Search Engine Marketing Tools & Tips

April 27, 2010

Search Engine Optimization Strategies for Success

Search Engine OptimizationWeb traffic can become an obsession. Some sites need more. Some sites need to monetize their existing traffic. All sites however must know what they are up against when they are optimizing and updating their content.

Effective Search Engine Optimization requires a healthy combination of Keyword Analysis, Backlink Acquisition & On-site Optimization.

Keyword Analysis
The first step in optimizing your website is conducting research and analysis of relevant keywords. Google provides an excellent tool to estimate traffic and competitiveness surrounding certain keywords.

https://adwords.google.com/select/KeywordToolExternal

Wordtracker provides another excellent tool for determining specific keywords in a specific industry.
http://freekeywords.wordtracker.com/

Increasing Backlinks can increase traffic.

The more links you have coming into your site, the more power, relevance and trust your site will have in the eyes of a search engine.¬†For an in depth look at your domain’s backlinks, there is a suite of free tools available here;
http://www.webseoanalytics.com/free/

These tools will give you an understanding of your pages keyword density, backlinks & overall code structure, to help ensure you are optimizing your content properly.

What Search Engine Optimization Tools do you use?

Related Search Engine Marketing Links:

Portland SEO Company
Portland SEO

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Marketing Strategies

April 12, 2010

Building an effective marketing strategy is crucial

With so many different ways to market your brand it is becoming increasingly important to understand your options and draw up a plan. Since not all brands are created equal, not every avenue is going to make sense for your business. Let’s take a look at one of the most popular avenues to market your brand…Search Engine Marketing .

Search Engine Marketing Strategies

Before venturing into your first Search Engine Marketing campaign, you’ll first want to set some goals. If your goal is to see immediate results, you should look into Pay Per Click Marketing. Marketing your brand with a pay per click campaign will get you traffic very quickly, and a whole lot of it. Keep in mind that this isn’t always cost effective, and the cost of pay per click advertising is increasing year over year.

If you are looking for a more effective long term strategy, you will want to explore Search Engine Optimization. It can take 6 months to a year to get any serious traffic from search engines, however the only cost involved is your time spent researching / coding / optimizing.

Please stay tuned for more tips on building a marketing strategy.