Search Engine Marketing Tools & Tips

April 27, 2010

Search Engine Optimization Strategies for Success

Search Engine OptimizationWeb traffic can become an obsession. Some sites need more. Some sites need to monetize their existing traffic. All sites however must know what they are up against when they are optimizing and updating their content.

Effective Search Engine Optimization requires a healthy combination of Keyword Analysis, Backlink Acquisition & On-site Optimization.

Keyword Analysis
The first step in optimizing your website is conducting research and analysis of relevant keywords. Google provides an excellent tool to estimate traffic and competitiveness surrounding certain keywords.

https://adwords.google.com/select/KeywordToolExternal

Wordtracker provides another excellent tool for determining specific keywords in a specific industry.
http://freekeywords.wordtracker.com/

Increasing Backlinks can increase traffic.

The more links you have coming into your site, the more power, relevance and trust your site will have in the eyes of a search engine. For an in depth look at your domain’s backlinks, there is a suite of free tools available here;
http://www.webseoanalytics.com/free/

These tools will give you an understanding of your pages keyword density, backlinks & overall code structure, to help ensure you are optimizing your content properly.

What Search Engine Optimization Tools do you use?

Related Search Engine Marketing Links:

Portland SEO Company
Portland SEO

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Local Search Continues To Thrive

October 23, 2009

Local searchers are the ones that buy. Or at the very least call.

Local Search

Geo-targetting your campaigns continues to prove itself as a great idea! Dare I say an absolutely imperative idea that is key to the success of your campaigns!

What does a customer do after they search and find you? The number 1 post-search activity is a phone call.

An astonishing 37% of people who conducted an online local business search in 2009 visited the businesses retail location, according to TMP Directional Marketing and comScore.


Barnes and Noble’s Nook

October 23, 2009

Book retailer Barnes & Noble launches the Nook.

With a sleek design, and an additional color screen, the Nook steps up to the plate to compete with Amazon’s Kindle this holiday season.

After a successful launch of a Barnes & Noble e-bookstore last summer, the stage was poised to launch their first e-reader. The Nook is scheduled to ship to customers late November.

Learn more about the Barnes & Noble Nook.

Barnes and Noble E-reader “Nook” has significantly increased their web traffic this month! There could be a colorful future ahead for the Nook!

barnes and noble nook barnes and noble nook


Google Goes Social

August 13, 2009

Google eyes a piece of the social network pie with iGoogle.

Google LogoAmidst a search engine overhaul and talks of Facebook’s aim at Twitter, Google (GOOG) is attempting to expand their already gigantic family of web experiences. By adding social gadgets to iGoogle, you can have the social features and functions of some of your favorite networks right on your homepage.

Will Google’s new social initiative get any traction?

Hear about it straight from Google.
“First, we’re excited to introduce social gadgets for iGoogle. Social gadgets let you share, collaborate and play games with your friends on top of all the things you can already do on your homepage. The 19 social gadgets we’re debuting today offer many new ways to make your homepage more useful and fun. If you’re a gaming fanatic, compete with others in Who has the biggest brain? or challenge your fellow Chess or Scrabble enthusiasts to a quick match. Stay tuned in to the latest buzz with media-sharing gadgets from NPR, The Huffington Post, and YouTube. To manage your day-to-day more efficiently, check things off alongside your friends with the social To-Do list gadget.”


New Google Search Coming Soon

August 10, 2009

Google Is Changing Their Search Engine.

Lego Google LogoThe household search giant Google (GOOG)  is changing their search engine. Lucky for us all it is for the better. With faster results, more results, and better results, analysts are speculating this new innovation is in direct response to Microsoft’s Bing.

Mashable did an in depth test comparing Google’s current search, versus their up coming search.

“While this test was nowhere near scientific, we do have some solid takeaways:

New Google is FAST: It often doubled the speed of Google classic.

New Google relies more on keywords: SEO professionals, your job just got a lot harder. The algorithm’s definitely different. It has more reliance on keyword strings to produce better results.

Search is moving into real-time: Being able to get info on breaking events is clearly a priority for Google and Bing. With both Twitter (Twitter) and Facebook (Facebook) launching real-time search engines, they needed to respond.

It’s partially a response to Bing: At least, that’s how we feel. This new search has a focus on increasing speed, relevancy, accuracy, and the index volume, things that Microsoft really hit on when it released Bing. It feels as if Google “Caffeine” is meant to shore up any deficiencies it may have when compared to Microsoft’s offering, though it’s been in the works long before Bing launched.

The new Google will only get better as features are implemented and developed. The end result is a better search experience for the user. Competition really does breed innovation.”


Microsoft Moving Office Suite Online

August 6, 2009

Microsoft is bringing their Office Suite to a web browser near you in 2010.

Microsoft Office 2010In an effort to remain the productivity suite of choice amidst increasing operating system competition, Microsoft is moving their famed suite of applications online.  A recent purchase of the domain Office.com is spurring talk of Microsoft’s plan to use the domain for their products in place of their current office.microsoft.com.

Cisco is also planning to release a competing suite of products in the near future. While some are excited about the possibilities with these new products, security remains a concern.

What are your thoughts on the push to move these apps online?


New Look for Twitter

July 29, 2009

Twitter has a new homepage.

It’s true. Twitter is starting what looks like a brand overhaul with a new look to Twitter.comTwitter New Look of Homepage

Twitter users may see a new interface soon.

Once logged in to Twitter, everything looks the same as it has in recent history. How would you change the current Twitter interface if you could? More functionality? A different look?
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