April 27, 2010
Search Engine Optimization Strategies for Success
Web traffic can become an obsession. Some sites need more. Some sites need to monetize their existing traffic. All sites however must know what they are up against when they are optimizing and updating their content.
Effective Search Engine Optimization requires a healthy combination of Keyword Analysis, Backlink Acquisition & On-site Optimization.
The first step in optimizing your website is conducting research and analysis of relevant keywords. Google provides an excellent tool to estimate traffic and competitiveness surrounding certain keywords.
Wordtracker provides another excellent tool for determining specific keywords in a specific industry.
Increasing Backlinks can increase traffic.
The more links you have coming into your site, the more power, relevance and trust your site will have in the eyes of a search engine. For an in depth look at your domain’s backlinks, there is a suite of free tools available here;
These tools will give you an understanding of your pages keyword density, backlinks & overall code structure, to help ensure you are optimizing your content properly.
What Search Engine Optimization Tools do you use?
Related Search Engine Marketing Links:
Santa Rosa SEO Company
Santa Rosa SEO Services
October 23, 2009
Local searchers are the ones that buy. Or at the very least call.
Geo-targetting your campaigns continues to prove itself as a great idea! Dare I say an absolutely imperative idea that is key to the success of your campaigns!
What does a customer do after they search and find you? The number 1 post-search activity is a phone call.
An astonishing 37% of people who conducted an online local business search in 2009 visited the businesses retail location, according to TMP Directional Marketing and comScore.
October 23, 2009
Book retailer Barnes & Noble launches the Nook.
With a sleek design, and an additional color screen, the Nook steps up to the plate to compete with Amazon’s Kindle this holiday season.
After a successful launch of a Barnes & Noble e-bookstore last summer, the stage was poised to launch their first e-reader. The Nook is scheduled to ship to customers late November.
Learn more about the Barnes & Noble Nook.
Barnes and Noble E-reader “Nook” has significantly increased their web traffic this month! There could be a colorful future ahead for the Nook!
barnes and noble nook barnes and noble nook
August 10, 2009
Google Is Changing Their Search Engine.
The household search giant Google (GOOG) is changing their search engine. Lucky for us all it is for the better. With faster results, more results, and better results, analysts are speculating this new innovation is in direct response to Microsoft’s Bing.
Mashable did an in depth test comparing Google’s current search, versus their up coming search.
“While this test was nowhere near scientific, we do have some solid takeaways:
New Google is FAST: It often doubled the speed of Google classic.
New Google relies more on keywords: SEO professionals, your job just got a lot harder. The algorithm’s definitely different. It has more reliance on keyword strings to produce better results.
Search is moving into real-time: Being able to get info on breaking events is clearly a priority for Google and Bing. With both Twitter (Twitter) and Facebook (Facebook) launching real-time search engines, they needed to respond.
It’s partially a response to Bing: At least, that’s how we feel. This new search has a focus on increasing speed, relevancy, accuracy, and the index volume, things that Microsoft really hit on when it released Bing. It feels as if Google “Caffeine” is meant to shore up any deficiencies it may have when compared to Microsoft’s offering, though it’s been in the works long before Bing launched.
The new Google will only get better as features are implemented and developed. The end result is a better search experience for the user. Competition really does breed innovation.”
August 6, 2009
Microsoft is bringing their Office Suite to a web browser near you in 2010.
In an effort to remain the productivity suite of choice amidst increasing operating system competition, Microsoft is moving their famed suite of applications online. A recent purchase of the domain Office.com is spurring talk of Microsoft’s plan to use the domain for their products in place of their current office.microsoft.com.
Cisco is also planning to release a competing suite of products in the near future. While some are excited about the possibilities with these new products, security remains a concern.
What are your thoughts on the push to move these apps online?