April 27, 2010
Search Engine Optimization Strategies for Success
Web traffic can become an obsession. Some sites need more. Some sites need to monetize their existing traffic. All sites however must know what they are up against when they are optimizing and updating their content.
Effective Search Engine Optimization requires a healthy combination of Keyword Analysis, Backlink Acquisition & On-site Optimization.
The first step in optimizing your website is conducting research and analysis of relevant keywords. Google provides an excellent tool to estimate traffic and competitiveness surrounding certain keywords.
Wordtracker provides another excellent tool for determining specific keywords in a specific industry.
Increasing Backlinks can increase traffic.
The more links you have coming into your site, the more power, relevance and trust your site will have in the eyes of a search engine. For an in depth look at your domain’s backlinks, there is a suite of free tools available here;
These tools will give you an understanding of your pages keyword density, backlinks & overall code structure, to help ensure you are optimizing your content properly.
What Search Engine Optimization Tools do you use?
Related Search Engine Marketing Links:
Santa Rosa SEO Company
Santa Rosa SEO Services
October 23, 2009
Local searchers are the ones that buy. Or at the very least call.
Geo-targetting your campaigns continues to prove itself as a great idea! Dare I say an absolutely imperative idea that is key to the success of your campaigns!
What does a customer do after they search and find you? The number 1 post-search activity is a phone call.
An astonishing 37% of people who conducted an online local business search in 2009 visited the businesses retail location, according to TMP Directional Marketing and comScore.
August 10, 2009
Google Is Changing Their Search Engine.
The household search giant Google (GOOG) is changing their search engine. Lucky for us all it is for the better. With faster results, more results, and better results, analysts are speculating this new innovation is in direct response to Microsoft’s Bing.
Mashable did an in depth test comparing Google’s current search, versus their up coming search.
“While this test was nowhere near scientific, we do have some solid takeaways:
New Google is FAST: It often doubled the speed of Google classic.
New Google relies more on keywords: SEO professionals, your job just got a lot harder. The algorithm’s definitely different. It has more reliance on keyword strings to produce better results.
Search is moving into real-time: Being able to get info on breaking events is clearly a priority for Google and Bing. With both Twitter (Twitter) and Facebook (Facebook) launching real-time search engines, they needed to respond.
It’s partially a response to Bing: At least, that’s how we feel. This new search has a focus on increasing speed, relevancy, accuracy, and the index volume, things that Microsoft really hit on when it released Bing. It feels as if Google “Caffeine” is meant to shore up any deficiencies it may have when compared to Microsoft’s offering, though it’s been in the works long before Bing launched.
The new Google will only get better as features are implemented and developed. The end result is a better search experience for the user. Competition really does breed innovation.”
July 16, 2009
Business consulting has taken a shift in today’s world.
Every business needs a unique solution in order to grow and flourish in the fast paced marketplace we find ourselves in. What does your business need to succeed, or take the next step in your market?
Is it an increase in your online revenue? A new sales strategy, or slick marketing plan?
Search Engine Optimization didn’t cross most CEO’s minds before 1995.
A marketing plan for search engines & social media never used to be an equation in business. Search marketing is now fast becoming less of a competitive advantage, and more of a necessity.
Creating a sound business strategy is as important as ever.
The vast power of the Internet has made it easier than ever to bring a product or service into the public’s eye. With that comes an increasing need to be creative. To think outside the box. To stretch the limits of your business.