What is SEO (Search Engine Optimization) ?
Search Engine Optimization, or SEO, is the process of updating your web site or blog to increase it’s presence in the major search engines (Google, Bing, Yahoo, etc). When you conduct a search for something, the search engine uses a variety of rules, or algorithms, to determine which results it should display on your screen.
Every search engine has their own unique algorithm, however they are all based on some core principles; Keyword Relevancy, Site Structure & Link Structure. There are other factors that come into play when you are optimizing your pages for search engines, but these are the big three.
SEO = MORE WEB TRAFFIC
How can Search Engine Optimization benefit my business?
While Search Engine Optimization (SEO) may not benefit every business or website, it will certainly have an impact on your traffic, and potentially your total sales if done properly. Think of some keywords that are relevant to your business, and imagine the value of your website being displayed every time someone types those keywords into Google.
Does Search Engine Optimization really work?
While there are some skeptics who are leery of SEO, and claim it bares no validity, they are terribly wrong. Search Engine Optimization has been a viable online marketing model since the early 1990’s, and continues to produce astonishing results for businesses month after month.
If you ever intend to sell your website(s), or receive investment money to grow your web business, the interested parties will surely ask what terms your sites are ranking for in major search engines.
Is my website Search Engine friendly?
If your website has been online for 6 months or more, and you are not receiving any, or very little, traffic from search engines, it is safe to assume that your site is not optimized, or search engine friendly.
How can I get started with SEO or Search Engine Optimization?
Hands down, the best way to get some serious momentum in the world of Search Engine Optimization (SEO) is to hire a consultant that you trust and has a proven track record of SEO success.
If you are looking to tackle your SEO efforts on your own, I would first set up a blog, and structure it like this (www.yourwebsite.com/blog). Once this is done, start writing daily, weekly, and monthly articles about your business or the industry you are in.