March 13, 2012
The world of marketing is changing faster than ever before. With new technologies popping up almost weekly for your business, it is important to understand the trends within your industry to help you weed out the fly by night opportunities from the real potential.
Terms like SEO, SEM, PPC, ASO, and SMO are flying around the Internet like crazy lately. They all refer to a very specific form of digital marketing.
As we charge further into 2012 SEO is the more important of these acronyms (in our opinion)
If you are not currently well versed in search engine optimization, it may be a good idea to hire an SEO company.
August 5, 2009
Do Celebrity Appearances Help Sell Products?
LinkedIn recently polled their members to find out if showcasing a celebrity in your ads will help sell products.
The majority of the responses gathered stated a celebrity appearance makes no difference as to whether or not they will buy the product. However, of the people surveyed, the presence of a celebrity had the most impact on the 18-24 age range.
While survey results don’t show this, I would venture to assume that a well known celebrity can help move people further down the sales funnel. By showing a face that consumers know and trust, their brand appears credible.
View the Poll Here
What do you think? Does having a celebrity in an advertising campaign help sell products?
June 5, 2009
Google is making some fundamental changes to their Google Adwords Interface. Their goal is to make it more efficient, and easier to make key changes to your account.
Initial reaction to the new interface has been mixed, however I think users will eventually warm up to the new look and feel after using it more.
What are your thoughts on the new Google Adwords Interface?
June 2, 2009
Marketing your business online is measurable, and cost effective.
Marketing a business in a down economy can be challenging. Not only are we trying to stretch more out of our current advertising spend, but we are also looking for new opportunities with results we can quantify.
A recent article posted @ BRANDWEEK suggests the advertising spend of most companies is shifting away from print campaigns.
Where are the dollars going?