Quality Score According to Google

February 27, 2010

Google’s Quality Score will impact your Pay Per Click (PPC) campaigns.

Hear more about your Quality Score straight from Google.

Google Quality Score

“The AdWords system calculates a ‘Quality Score’ for each of your keywords. It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user’s search query. A keyword’s Quality Score updates frequently and is closely related to its performance. In general, a high Quality Score means that your keyword will trigger ads in a higher position and at a lower cost-per-click (CPC).”

Learn even more about Google’s Quality Score here.


Google Goes Social

August 13, 2009

Google eyes a piece of the social network pie with iGoogle.

Google LogoAmidst a search engine overhaul and talks of Facebook’s aim at Twitter, Google (GOOG) is attempting to expand their already gigantic family of web experiences. By adding social gadgets to iGoogle, you can have the social features and functions of some of your favorite networks right on your homepage.

Will Google’s new social initiative get any traction?

Hear about it straight from Google.
“First, we’re excited to introduce social gadgets for iGoogle. Social gadgets let you share, collaborate and play games with your friends on top of all the things you can already do on your homepage. The 19 social gadgets we’re debuting today offer many new ways to make your homepage more useful and fun. If you’re a gaming fanatic, compete with others in Who has the biggest brain? or challenge your fellow Chess or Scrabble enthusiasts to a quick match. Stay tuned in to the latest buzz with media-sharing gadgets from NPR, The Huffington Post, and YouTube. To manage your day-to-day more efficiently, check things off alongside your friends with the social To-Do list gadget.”

New Google Search Coming Soon

August 10, 2009

Google Is Changing Their Search Engine.

Lego Google LogoThe household search giant Google (GOOG)  is changing their search engine. Lucky for us all it is for the better. With faster results, more results, and better results, analysts are speculating this new innovation is in direct response to Microsoft’s Bing.

Mashable did an in depth test comparing Google’s current search, versus their up coming search.

“While this test was nowhere near scientific, we do have some solid takeaways:

New Google is FAST: It often doubled the speed of Google classic.

New Google relies more on keywords: SEO professionals, your job just got a lot harder. The algorithm’s definitely different. It has more reliance on keyword strings to produce better results.

Search is moving into real-time: Being able to get info on breaking events is clearly a priority for Google and Bing. With both Twitter (Twitter) and Facebook (Facebook) launching real-time search engines, they needed to respond.

It’s partially a response to Bing: At least, that’s how we feel. This new search has a focus on increasing speed, relevancy, accuracy, and the index volume, things that Microsoft really hit on when it released Bing. It feels as if Google “Caffeine” is meant to shore up any deficiencies it may have when compared to Microsoft’s offering, though it’s been in the works long before Bing launched.

The new Google will only get better as features are implemented and developed. The end result is a better search experience for the user. Competition really does breed innovation.”

Search Engine Ad Click Through Rates

July 27, 2009

Click Through Rates can vary from medium to medium, ad to ad.

A recent study conducted in June of 2009 suggests your ad Click Through Rate (CTR) is also indicative of the search engine the ad is placed on.

Bing’s average Click Through Rate is well ahead of Google, and Yahoo holds strong in the middle of the pack.

Search Engine Marketing Ad Click Rates

Google Chrome Operating System

July 13, 2009

Google likes competition. A whole lot it seems.

Google Chrome OS vs WindowsJust when Microsoft threatens to steal search engine market share away from search giant Google.com, the Goog comes back with a direct competitor to Microsoft Windows… Google Chrome OS.

One week after the announcement of the operating system Google (GOOG) share prices have been steadily climbing.

Here’s an excerpt from the Official Google Blog.

“Speed, simplicity and security are the key aspects of Google Chrome OS. We’re designing the OS to be fast and lightweight, to start up and get you onto the web in a few seconds. The user interface is minimal to stay out of your way, and most of the user experience takes place on the web. And as we did for the Google Chrome browser, we are going back to the basics and completely redesigning the underlying security architecture of the OS so that users don’t have to deal with viruses, malware and security updates. It should just work.”

Google Voice

June 29, 2009

Google Voice Logo

Technology giant Google moves into uncharted territory.

Email. Check.

Search Marketing. Check.

Television & Radio Ads. Check.

Telecommunications? Check.

With Google’s latest venture into telecommunication they are once again revolutionizing an existing service. While providing cool features like Conference Calling,  Phone Routing & Voicemail to Email Transcription, Google is once again filling needs that most people didn’t even know they had.

Check it out.

Google Grows Year After Year

June 29, 2009

Lego Google LogoGoogle’s Business Strategy has been criticized by many, but you can’t argue results.

With many US companies closing their doors, and facing record losses, Google (GOOG) continues to out perform itself year over year. By diversifying their revenue streams, forming strategic partnerships, and buying up other companies to expand their empire, they have managed to grow their already impressive balance sheet.

Google’s Revenue Growth (In Millions)

Year Revenue Gross Profit
2008 21,795.60 13,174.00
2007 16,594.00 9,944.90
2006 10,604.90 6,379.90