February 27, 2010
Google’s Quality Score will impact your Pay Per Click (PPC) campaigns.
Hear more about your Quality Score straight from Google.
“The AdWords system calculates a ‘Quality Score’ for each of your keywords. It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user’s search query. A keyword’s Quality Score updates frequently and is closely related to its performance. In general, a high Quality Score means that your keyword will trigger ads in a higher position and at a lower cost-per-click (CPC).”
Learn even more about Google’s Quality Score here.
August 10, 2009
Google Is Changing Their Search Engine.
The household search giant Google (GOOG) is changing their search engine. Lucky for us all it is for the better. With faster results, more results, and better results, analysts are speculating this new innovation is in direct response to Microsoft’s Bing.
Mashable did an in depth test comparing Google’s current search, versus their up coming search.
“While this test was nowhere near scientific, we do have some solid takeaways:
New Google is FAST: It often doubled the speed of Google classic.
New Google relies more on keywords: SEO professionals, your job just got a lot harder. The algorithm’s definitely different. It has more reliance on keyword strings to produce better results.
Search is moving into real-time: Being able to get info on breaking events is clearly a priority for Google and Bing. With both Twitter (Twitter) and Facebook (Facebook) launching real-time search engines, they needed to respond.
It’s partially a response to Bing: At least, that’s how we feel. This new search has a focus on increasing speed, relevancy, accuracy, and the index volume, things that Microsoft really hit on when it released Bing. It feels as if Google “Caffeine” is meant to shore up any deficiencies it may have when compared to Microsoft’s offering, though it’s been in the works long before Bing launched.
The new Google will only get better as features are implemented and developed. The end result is a better search experience for the user. Competition really does breed innovation.”
June 29, 2009
Technology giant Google moves into uncharted territory.
Search Marketing. Check.
Television & Radio Ads. Check.
With Google’s latest venture into telecommunication they are once again revolutionizing an existing service. While providing cool features like Conference Calling, Phone Routing & Voicemail to Email Transcription, Google is once again filling needs that most people didn’t even know they had.
Check it out.
June 29, 2009
Google’s Business Strategy has been criticized by many, but you can’t argue results.
With many US companies closing their doors, and facing record losses, Google (GOOG) continues to out perform itself year over year. By diversifying their revenue streams, forming strategic partnerships, and buying up other companies to expand their empire, they have managed to grow their already impressive balance sheet.
Google’s Revenue Growth (In Millions)