SEO Is More Than Search Engine Optimization

May 26, 2009

What Is SEO? How does it benefit my business?

One of the most sought-after forms of online marketing is search engine optimization (SEO). In a nutshell search engine optimization is the ongoing art of adjusting bits of your website, and finding other related websites to link to you.

Search – To look, examine or work to uncover something.

Engine – An instrument or machine, commonly used when converting substances.

Optimization – Adjusting variables to increase effectiveness.

By doing this you ensure the major search engine algorithm’s will find your pages, and rank them high in their search engine results pages.

As the cost of pay per click advertising perpetually increases, the longevity of your online business becomes more and more dependent upon your ability to generate traffic without paying every time someone clicks. Imagine the benefit of ranking high on The Google, or Yahoo! for terms related to your business.

Alexa.com, a popular web metrics and information company recently published a fantastic article about search engine optimization, and how you can REALLY tell how good your search firm is.

Looking for more info about SEO or Search Engine Optimization? Check out these links below:
Search Engine Optimization
SEO
Santa Rosa SEO Company
Santa Rosa Advertising / Marketing

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Pay Per Click Advertising – Think Negative

May 19, 2009

When it comes to Pay Per Click, sometimes you need to think negative. Negative Keywords of course. Enjoy this guest post from Pay Per Click Consultant Michael Villanueva.

So how many negative keywords should a campaign have? I would say start with at least 100. Google currently allows an unlimited number of negative keywords for each campaign.

A negative keyword list can get very large, because an advertiser could use an almost infinite amount of words that is not related to the industry they represent. If you are just beginning to start a campaign you may want to dedicate half of a day to come up with negative keywords using your brain and keyword generation tools.

Make sure you absolutely do not use negative keywords that an actual customer may use to get to your site. You definitely do not want to lose out on customers because you were too zealous creating negative keywords.


Lead Generation #002

May 18, 2009

Want more sales leads out of your current web page?

Focus on the three H’s of landing page optimization. Headlines, headlines, headlines.

A properly crafted headline will not only let your visitor know where they are and what is possible on your page, but it will pursuade them to read your copy, and eventually fill out your lead form.


Selling With Buzzwords

May 15, 2009

Buzzwords work. The next time you are launching a new ad campaign, try brainstorming 5 or 6 words that attract attention and positively describe your product/service. The buzzwords you choose will make a difference in your CTR, and eventually your close rate.

Here are ten solid buzzwords that can get your list started.

Industry Leading, Reliable, Efficient, Trustworthy, Punctual, Knowledgeable, Professional, Effective, Hassle Free, Best.


17 % Click Fraud- Fact or Fiction?

May 14, 2009

The New York Times released an article yesterday stating that nearly 17% of all PPC clicks on the major search engines were fraudulent.

17%? Really? That seems astronomically high.

Read the whole article from The New York Times.


Search of the Day dot com

May 13, 2009

Some people type strange things into The Google. Our friend David compiled a site full of some of the most outrageous queries across the net. Enjoy!

Check out some Funny Search Queries at SearchOfTheDay.com .


What People are Searching For

May 12, 2009

Ever wonder what people are typing into the handy search box on The Google?

Here at Tech Marketers we like to keep an eye on the search pulse by scoping out Google Trends on a regular basis. What was the last time you entered a new market online based on information you found in Google Trends? Granted, the revenue may be slim, and it may taper off after as short as 2 hours, but the potential for huge traffic is definitely there. Just reach out and grab it.

Check Out Google Trends here.