How to Generate Quality Leads

June 23, 2009

Search Engine Marketing can generate leads 24/7. But What works?

Lead generation is crucial. With so many different ways to generate leads it can be tough to know how, when and where to get your leads for your sales staff. Should you spend your dollars on Google Pay Per Click? Yahoo? Search Engine Optimization?

A marketing research partner surveyed businesses in April of this year, and discovered that Search Engine Optimization can yield the highest volume of leads, and the highest quality leads.

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Lead Gen

June 8, 2009

Lead Generation Tip # 009- Be the Lead

Lead Generation Sales Funnel

Whenever possible, try to put yourself in your prospective customer’s shoes.

Is your lead form too intrusive? Is it easy to use? Visually appealing?

Awareness – Customer notices & clicks your ad

Interest- Customer likes your presentation or web page

Desire- Customer wants your product

Action- Customer buys your product

Building a customer centric sales funnel will help you generate higher quality leads, and close more of them.


Lead Generation Tips from Tech Marketers

June 1, 2009

The bottom line is…

Lead generation grows businesses.

Anyone else looking for quality leads to give to their sales staff?

Everyone in the Tech Marketers office understands the value of quality lead generation. We’ve decided to share our vast lead generation experience through a segment we’ve called Lead Generation 101.

Enjoy! New lead generation tips posted weekly.


Online Lead Generation

May 26, 2009

Tip # 008 – The Eyes Have It

Lead Generation Tip - The Eyes Have ItThe next time you take a look at your lead gen landing pages, think about the path your eyes take as you scan over the content.

Do they first notice a photo on the page? Are they directed immediately to your call to action?

If you want your web visits to count, it’s best to draw attention to key phrases or headlines on your page.

Not only can these techniques direct the eye flow of each unique visitor, but can also result in them reading your sales copy and eventually purchasing from you. Thinking about your website as a way to encourage a desired reaction from your user (for example, fill out your Contact Us Form) can help your lead generation efforts tenfold.


Lead Generation

May 22, 2009

Tip #007 – Time Is Not On Your Side

You have an everage of 7 seconds to pursuade your visitor that they have landed on the correct site to fill their current need or inquiry.

How can you help your visitor make the right decision?

Relevant Headlines – Allows your visitor to know what each content block will discuss

Skim-worthy Text – Bold key words, or adding lists makes your copy more appealing

Concise Call to Action – How do expect to get the sale, if you don’t ask for it?


Lead Generation

May 22, 2009

Tip # 006- Nurture the Lead

So you’ve collected a lead from your website. Congratulations! After you’ve finished congratulating your marketing team for a job well done, and before you pass the lead off to your eager sales team, there are a few things that can and should be done to maximize the lead revenue.

Not only should the nice person receive an e-mail shortly after they press submit, but they should also begin receiving mailers on a monthly or bi-monthly basis. Filling them in on the exciting happenings in your product line, or delivering helpful hints to use your product in a new way will keep them engaged in your business, and around for a long time.


Lead Generation #005

May 20, 2009

Think about your sales process before you generate the lead.

Is it a complex sale that involves multiple steps until a close? Think B2B sales, intangible products, or saturated markets. Or is your sales process quick, effortless, and high volume? Think free offers, e-books or newsletter sign-ups.

The more you know about your sales funnels, the more effective your lead generation will be.