March 13, 2012
The world of marketing is changing faster than ever before. With new technologies popping up almost weekly for your business, it is important to understand the trends within your industry to help you weed out the fly by night opportunities from the real potential.
Terms like SEO, SEM, PPC, ASO, and SMO are flying around the Internet like crazy lately. They all refer to a very specific form of digital marketing.
As we charge further into 2012 SEO is the more important of these acronyms (in our opinion)
If you are not currently well versed in search engine optimization, it may be a good idea to hire an SEO company.
December 11, 2010
Pay Per Click marketing is a great way to get traffic to your site, and lots of it.
But you have to be careful.
If you’re not strategic with your campaigns, you will end up spending a pretty penny before you see any revenues.
Here are three best practices to help your campaign success.
Keep your ad groups small. By keeping a narrow focus with each ad, you can make your offer more relevant to each search.
This has all kinds of benefits. It will keep your click through rate healthy, improve your quality score, and help you optimize your landing pages.
Do keyword research. Lots of it. Each keyword you bid on is essentially it’s own unique market.
By keeping a close eye on emerging search terms, you can get into high volume markets before your competition does.
Include the exact search term on your landing page. You can do this automatically with a script, or you can hardcode it into your site.
This helps conversion, and increases relevance, and makes your visitor feel warm and fuzzy.
And who doesn’t want to feel warm and fuzzy?
April 12, 2010
Building an effective marketing strategy is crucial
With so many different ways to market your brand it is becoming increasingly important to understand your options and draw up a plan. Since not all brands are created equal, not every avenue is going to make sense for your business. Let’s take a look at one of the most popular avenues to market your brand…Search Engine Marketing .
Search Engine Marketing Strategies
Before venturing into your first Search Engine Marketing campaign, you’ll first want to set some goals. If your goal is to see immediate results, you should look into Pay Per Click Marketing. Marketing your brand with a pay per click campaign will get you traffic very quickly, and a whole lot of it. Keep in mind that this isn’t always cost effective, and the cost of pay per click advertising is increasing year over year.
If you are looking for a more effective long term strategy, you will want to explore Search Engine Optimization. It can take 6 months to a year to get any serious traffic from search engines, however the only cost involved is your time spent researching / coding / optimizing.
Please stay tuned for more tips on building a marketing strategy.
February 2, 2010
Seth Godin is a visionary, critical thinker, and brilliant man.
His most recent book Linchpin just launched last week. He discusses his book & other relevant musings in this video interview.
August 5, 2009
Do Celebrity Appearances Help Sell Products?
LinkedIn recently polled their members to find out if showcasing a celebrity in your ads will help sell products.
The majority of the responses gathered stated a celebrity appearance makes no difference as to whether or not they will buy the product. However, of the people surveyed, the presence of a celebrity had the most impact on the 18-24 age range.
While survey results don’t show this, I would venture to assume that a well known celebrity can help move people further down the sales funnel. By showing a face that consumers know and trust, their brand appears credible.
View the Poll Here
What do you think? Does having a celebrity in an advertising campaign help sell products?