Marketing Strategy

March 13, 2012

The world of marketing is changing faster than ever before. With new technologies popping up almost weekly for your business, it is important to understand the trends within your industry to help you weed out the fly by night opportunities from the real potential.

Terms like SEO, SEM, PPC, ASO, and SMO are flying around the Internet like crazy lately. They all refer to a very specific form of digital marketing.

As we charge further into 2012 SEO is the more important of these acronyms (in our opinion)

If you are not currently well versed in search engine optimization, it may be a good idea to hire an SEO company.

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Three Pay Per Click Marketing Tips

December 11, 2010

Pay Per Click marketing is a great way to get traffic to your site, and lots of it.

But you have to be careful.

If you’re not strategic with your campaigns, you will end up spending a pretty penny before you see any revenues.

Here are three best practices to help your campaign success.

Keep your ad groups small. By keeping a narrow focus with each ad, you can make your offer more relevant to each search.

This has all kinds of benefits. It will keep your click through rate healthy, improve your quality score, and help you optimize your landing pages.

Do keyword research. Lots of it. Each keyword you bid on is essentially it’s own unique market.

By keeping a close eye on emerging search terms, you can get into high volume markets before your competition does.

Include the exact search term on your landing page. You can do this automatically with a script, or you can hardcode it into your site.

This helps conversion, and increases relevance, and makes your visitor feel warm and fuzzy.

And who doesn’t want to feel warm and fuzzy?


Marketing Strategies

April 12, 2010

Building an effective marketing strategy is crucial

With so many different ways to market your brand it is becoming increasingly important to understand your options and draw up a plan. Since not all brands are created equal, not every avenue is going to make sense for your business. Let’s take a look at one of the most popular avenues to market your brand…Search Engine Marketing .

Search Engine Marketing Strategies

Before venturing into your first Search Engine Marketing campaign, you’ll first want to set some goals. If your goal is to see immediate results, you should look into Pay Per Click Marketing. Marketing your brand with a pay per click campaign will get you traffic very quickly, and a whole lot of it. Keep in mind that this isn’t always cost effective, and the cost of pay per click advertising is increasing year over year.

If you are looking for a more effective long term strategy, you will want to explore Search Engine Optimization. It can take 6 months to a year to get any serious traffic from search engines, however the only cost involved is your time spent researching / coding / optimizing.

Please stay tuned for more tips on building a marketing strategy.


Winery capitalizes with viral marketing

February 10, 2010

8-Bit Vintners melds wonderful wine with viral marketing.

By combining a love for all things wine, with a love for classic video games. Not only does winemaker Mike Jame’s wine produce big flavor, but it’s arguable the most buzzworthy new wine out of Walla Walla. With a mantra of  “Drink Wine, Play Games” fellow gamers everywhere have been spreading the word through Facebook, Twitter, and YouTube!

“We produced 244 cases in this first run, and we’ll sell the majority of it online,” shared winemaker Mike James. “Every bottle we’ve sold so far has been the result of social media like Facebook and Twitter.”

Have you tried it yet?


Seth Godin’s new book Linchpin

February 2, 2010

Seth Godin is a visionary, critical thinker, and brilliant man.

His most recent book Linchpin just launched last week. He discusses his book & other relevant musings in this video interview.


Celebrities In Advertising

August 5, 2009

Do Celebrity Appearances Help Sell Products?

LinkedIn recently polled their members to find out if showcasing a celebrity in your ads will help sell products.
linked-in-celebrity-ad-poll

The majority of the responses gathered stated a celebrity appearance makes no difference as to whether or not they will buy the product. However, of the people surveyed, the presence of a celebrity had the most impact on the 18-24 age range.

While survey results don’t show this, I would venture to assume that a well known celebrity can help move people further down the sales funnel. By showing a face that consumers know and trust, their brand appears credible.

View the Poll Here

What do you think? Does having a celebrity in an advertising campaign help sell products?


Social Media In Business

August 4, 2009

Social Media Is a Necessary Avenue for Your Business

Social Media MarketingThe world of business is changing. Social media is forcing marketers to do a little less talking, and a whole lot more listening. The beauty of this is businesses are able to get real time feedback on their products and services through Twitter, Facebook, LinkedIn & other social media sites.

Here are Five Reasons Why Your Business Should Use Social Media:

1. Your competitors already are
2. To acquire new customers
3. To find out what current customers really want
4. To respond to customer concerns instantly
5. To manage your online reputation & build brand loyalty