Social Media In Business

August 4, 2009

Social Media Is a Necessary Avenue for Your Business

Social Media MarketingThe world of business is changing. Social media is forcing marketers to do a little less talking, and a whole lot more listening. The beauty of this is businesses are able to get real time feedback on their products and services through Twitter, Facebook, LinkedIn & other social media sites.

Here are Five Reasons Why Your Business Should Use Social Media:

1. Your competitors already are
2. To acquire new customers
3. To find out what current customers really want
4. To respond to customer concerns instantly
5. To manage your online reputation & build brand loyalty

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Build Your Twitter Audience

July 19, 2009

Marketing With Twitter Takes Strategy, and Time.

There is a lot to be said for having a Twitter following that is engaged in your message. Sure you can search through Twitter and add people at random, but will they actually read your Tweets, or Click Through to your pages?

A great way to grow your Twitter following organically is to strategically add people in your industry.

Twitter Marketing

Make Sure You Are Effectively Promoting Your Twitter Page.

You’ll want to make it as easy for everyone as you can. Place a link to your Twitter page above the fold, and as close to the top of your page as possible.

Twitter Counter is a tool that will display a count of your total Twitter followers. If you are fortunate enough to have a decent amount of followers already, it will build your credibility and persuade others to follow you.

Marketing Twitter Page


Social Media Roadmap V2.0

July 7, 2009

Social Media can be great for business when used properly.

The Business Social Media RoapmapIt’s not always easy to navigate the world of social media. Are you on Twitter? Facebook? MySpace? flickr? LinkedIn? YouTube? WordPress?

The great news about having so many different avenues to market your brand is that you can cast a wider net, but not all methods work for every business.

Here is a sample 5 step social media roadmap:

Step 1: Do more Twittering. Random postings wont help your business though. Join the conversation that is happening in your industry.

Step 2: Leverage all Facebook has to offer. There are so many different ways to point people to your brand. Fan pages, Groups, Apps… Use them!

Step 3: Diversify your social networks. Do some testing. Find out what works for your brand.

Step 4: Blog It! Whether you want to hire a professional writer, or find someone in your business to write industry specific articles, it needs to be done.

Step 5: Numbers, Numbers, Numbers. Keep an eye on key performance indicators, and develop some benchmarks & goals for your social media properties.

Want to learn more? Read our other article about Social Media.


Searching for a Doctor Online

June 29, 2009

Recent studies are showing an increasing number of US citizens are turning to their nearest search engine to find a doctor or health care professional in their area. Maybe it’s the accessibility of Google, or the trusted third party recommendation from the search results that is lending to the increase.

Doctor Search

Also interesting, is that different regions across the country are relying heavier on online resources than others. Google Insights for Search suggests that different regions in the US have a higher volume of people searching for “doctor” online.

Doctor Search Queries by Region


Time Spent Searching- Google, Yahoo & Bing

June 27, 2009

When it comes to search engines, Google may have the most traffic, but Yahoo wins out in Time on Site (in minutes).

Bing is slowly but surely getting some traction.

Google’s Avg. Time on Site: 8 1/4  Minutes

Yahoo’s Avg. Time on Site: 9 1/2 Minutes

Bing’s Avg. Time on Site: 2 Minutes

Time on Search Engines

If people spend this much time on each visit to the search engine, just how long does the average person spend per day?

Over an hour. What better way to market your product or service to your customer?

Search Engine Pageviews

The great news for internet marketers is Google’s traffic is increasing. More Traffic = More opportunities for your business.

Here’s Google.com’s 3 Month Traffic Average:

3 month avg 8.37 pageviews daily
3 month change 0.5%

Yahoo’s Rebranding

June 27, 2009

Yahoo RebrandingLed by new Chief Marketing Officer Elisa Steele, Yahoo (YHOO) is planning a brand overhaul. They have reached outside the company and called upon Landor Associates and former marketing exec Penny Baldwin to shoulder the task.

There are plenty of other things to smile about at Yahoo lately. The stock has been climbing steadily over the past few months, and the harsh crash in November of ’08 is a distant memory.

Here’s to the end of the obnoxiously catchy YaHOOOOOOooooooOOOO yodels.

What direction should Yahoo take with their marketing?


Does Bing Make Google Nervous?

June 15, 2009

With the recent launch of Microsoft’s shiny new decision engine Bing, people are speculating that Google is getting a bit nervous. Sure Google’s market share is a force to be reckoned with, but if anyone can do it, Bing can.

Google VS BingThanks to NYPost.com for publishing this statsheet comparing Microsoft to Bing.