June 29, 2009
Recent studies are showing an increasing number of US citizens are turning to their nearest search engine to find a doctor or health care professional in their area. Maybe it’s the accessibility of Google, or the trusted third party recommendation from the search results that is lending to the increase.
Also interesting, is that different regions across the country are relying heavier on online resources than others. Google Insights for Search suggests that different regions in the US have a higher volume of people searching for “doctor” online.
June 27, 2009
When it comes to search engines, Google may have the most traffic, but Yahoo wins out in Time on Site (in minutes).
Bing is slowly but surely getting some traction.
Google’s Avg. Time on Site: 8 1/4 Minutes
Yahoo’s Avg. Time on Site: 9 1/2 Minutes
Bing’s Avg. Time on Site: 2 Minutes
If people spend this much time on each visit to the search engine, just how long does the average person spend per day?
Over an hour. What better way to market your product or service to your customer?
The great news for internet marketers is Google’s traffic is increasing. More Traffic = More opportunities for your business.
Here’s Google.com’s 3 Month Traffic Average:
|3 month avg
||8.37 pageviews daily
|3 month change
June 27, 2009
Led by new Chief Marketing Officer Elisa Steele, Yahoo (YHOO) is planning a brand overhaul. They have reached outside the company and called upon Landor Associates and former marketing exec Penny Baldwin to shoulder the task.
There are plenty of other things to smile about at Yahoo lately. The stock has been climbing steadily over the past few months, and the harsh crash in November of ’08 is a distant memory.
Here’s to the end of the obnoxiously catchy YaHOOOOOOooooooOOOO yodels.
What direction should Yahoo take with their marketing?
June 15, 2009
With the recent launch of Microsoft’s shiny new decision engine Bing, people are speculating that Google is getting a bit nervous. Sure Google’s market share is a force to be reckoned with, but if anyone can do it, Bing can.
Thanks to NYPost.com for publishing this statsheet comparing Microsoft to Bing.