SEO Is More Than Search Engine Optimization

May 26, 2009

What Is SEO? How does it benefit my business?

One of the most sought-after forms of online marketing is search engine optimization (SEO). In a nutshell search engine optimization is the ongoing art of adjusting bits of your website, and finding other related websites to link to you.

Search – To look, examine or work to uncover something.

Engine – An instrument or machine, commonly used when converting substances.

Optimization – Adjusting variables to increase effectiveness.

By doing this you ensure the major search engine algorithm’s will find your pages, and rank them high in their search engine results pages.

As the cost of pay per click advertising perpetually increases, the longevity of your online business becomes more and more dependent upon your ability to generate traffic without paying every time someone clicks. Imagine the benefit of ranking high on The Google, or Yahoo! for terms related to your business.

Alexa.com, a popular web metrics and information company recently published a fantastic article about search engine optimization, and how you can REALLY tell how good your search firm is.

Looking for more info about SEO or Search Engine Optimization? Check out these links below:
Search Engine Optimization
SEO
Santa Rosa SEO Company
Santa Rosa Advertising / Marketing

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