August 10, 2009
Google Is Changing Their Search Engine.
The household search giant Google (GOOG) is changing their search engine. Lucky for us all it is for the better. With faster results, more results, and better results, analysts are speculating this new innovation is in direct response to Microsoft’s Bing.
Mashable did an in depth test comparing Google’s current search, versus their up coming search.
“While this test was nowhere near scientific, we do have some solid takeaways:
New Google is FAST: It often doubled the speed of Google classic.
New Google relies more on keywords: SEO professionals, your job just got a lot harder. The algorithm’s definitely different. It has more reliance on keyword strings to produce better results.
Search is moving into real-time: Being able to get info on breaking events is clearly a priority for Google and Bing. With both Twitter (Twitter) and Facebook (Facebook) launching real-time search engines, they needed to respond.
It’s partially a response to Bing: At least, that’s how we feel. This new search has a focus on increasing speed, relevancy, accuracy, and the index volume, things that Microsoft really hit on when it released Bing. It feels as if Google “Caffeine” is meant to shore up any deficiencies it may have when compared to Microsoft’s offering, though it’s been in the works long before Bing launched.
The new Google will only get better as features are implemented and developed. The end result is a better search experience for the user. Competition really does breed innovation.”
July 24, 2009
Collecting your customer’s email address is a great way to grow your business.
Having the ability to re-market to your customers is invaluable in today’s climate. Your customer acquisition costs can be significantly decreased if you are able to stay in touch and collect more revenue from each customer.
Building an Email list takes creativity, and patience.
There are many ways to add a jolt to your list building. Have your customer service or sales reps ask for the email address of every person that they come in contact with. If you do not have a physical location, you can always ask for that information on your website. Make sure the email capture is above the fold and prominent.
Email marketing solidifies your company in the mind of the recipient.
It takes an average of 7 exposures to your brand before you are remembered and viewed as credible. By sending quality, relevant information on a regular basis you can kickstart that process.
July 13, 2009
The Swiss Postal Service is taking a stand against snail mail.
A new service launched in June of this year allows Swiss citizens the opportunity to view their unopened envelopes by email. With the ability to filter, sort, and eventually read a scan of the mail all through their home computer.
The technology for this service is provided by Seattle company, Earth Class Mail. Only time will tell if this service will gain momentum, or if people will view it as a privacy concern.
Earth Class Mail has private subscribers worldwide, but the majority of their customers are in Britain or North America.