Google Goes Social

August 13, 2009

Google eyes a piece of the social network pie with iGoogle.

Google LogoAmidst a search engine overhaul and talks of Facebook’s aim at Twitter, Google (GOOG) is attempting to expand their already gigantic family of web experiences. By adding social gadgets to iGoogle, you can have the social features and functions of some of your favorite networks right on your homepage.

Will Google’s new social initiative get any traction?

Hear about it straight from Google.
“First, we’re excited to introduce social gadgets for iGoogle. Social gadgets let you share, collaborate and play games with your friends on top of all the things you can already do on your homepage. The 19 social gadgets we’re debuting today offer many new ways to make your homepage more useful and fun. If you’re a gaming fanatic, compete with others in Who has the biggest brain? or challenge your fellow Chess or Scrabble enthusiasts to a quick match. Stay tuned in to the latest buzz with media-sharing gadgets from NPR, The Huffington Post, and YouTube. To manage your day-to-day more efficiently, check things off alongside your friends with the social To-Do list gadget.”


New Google Search Coming Soon

August 10, 2009

Google Is Changing Their Search Engine.

Lego Google LogoThe household search giant Google (GOOG)  is changing their search engine. Lucky for us all it is for the better. With faster results, more results, and better results, analysts are speculating this new innovation is in direct response to Microsoft’s Bing.

Mashable did an in depth test comparing Google’s current search, versus their up coming search.

“While this test was nowhere near scientific, we do have some solid takeaways:

New Google is FAST: It often doubled the speed of Google classic.

New Google relies more on keywords: SEO professionals, your job just got a lot harder. The algorithm’s definitely different. It has more reliance on keyword strings to produce better results.

Search is moving into real-time: Being able to get info on breaking events is clearly a priority for Google and Bing. With both Twitter (Twitter) and Facebook (Facebook) launching real-time search engines, they needed to respond.

It’s partially a response to Bing: At least, that’s how we feel. This new search has a focus on increasing speed, relevancy, accuracy, and the index volume, things that Microsoft really hit on when it released Bing. It feels as if Google “Caffeine” is meant to shore up any deficiencies it may have when compared to Microsoft’s offering, though it’s been in the works long before Bing launched.

The new Google will only get better as features are implemented and developed. The end result is a better search experience for the user. Competition really does breed innovation.”

New Look for Twitter

July 29, 2009

Twitter has a new homepage.

It’s true. Twitter is starting what looks like a brand overhaul with a new look to Twitter.comTwitter New Look of Homepage

Twitter users may see a new interface soon.

Once logged in to Twitter, everything looks the same as it has in recent history. How would you change the current Twitter interface if you could? More functionality? A different look?
Other Marketing, Business & Sales Articles

Using Twitter Effectively– There is a Right & Wrong Way To Market on Twitter
3 Twitter Marketing TipsStart Using Twitter Better Than the Rest
Build Your Twitter Audience- Some Proven Methods to Increase Your Twitter Following
Social Media Marketing + Twitter = ❤ – Twitter Works Even When You Don’t

    Get Results With Email Marketing

    July 24, 2009

    Collecting your customer’s email address is a great way to grow your business.

    Email MarketingHaving the ability to re-market to your customers is invaluable in today’s climate. Your customer acquisition costs can be significantly decreased if you are able to stay in touch and collect more revenue from each customer.

    Building an Email list takes creativity, and patience.

    There are many ways to add a jolt to your list building. Have your customer service or sales reps ask for the email address of every person that they come in contact with. If you do not have a physical location, you can always ask for that information on your website. Make sure the email capture is above the fold and prominent.

    Email marketing solidifies your company in the mind of the recipient.

    It takes an average of 7 exposures to your brand before you are remembered and viewed as credible. By sending quality, relevant information on a regular basis you can kickstart that process.

    Google Chrome Operating System

    July 13, 2009

    Google likes competition. A whole lot it seems.

    Google Chrome OS vs WindowsJust when Microsoft threatens to steal search engine market share away from search giant, the Goog comes back with a direct competitor to Microsoft Windows… Google Chrome OS.

    One week after the announcement of the operating system Google (GOOG) share prices have been steadily climbing.

    Here’s an excerpt from the Official Google Blog.

    “Speed, simplicity and security are the key aspects of Google Chrome OS. We’re designing the OS to be fast and lightweight, to start up and get you onto the web in a few seconds. The user interface is minimal to stay out of your way, and most of the user experience takes place on the web. And as we did for the Google Chrome browser, we are going back to the basics and completely redesigning the underlying security architecture of the OS so that users don’t have to deal with viruses, malware and security updates. It should just work.”

    Snail Mail to E-mail

    July 13, 2009

    Snail Mail vs EmailThe Swiss Postal Service is taking a stand against snail mail.

    A new service launched in June of this year allows Swiss citizens the opportunity to view their unopened envelopes by email. With the ability to filter, sort, and eventually read a scan of the mail all through their home computer.

    The technology for this service is provided by Seattle company, Earth Class Mail. Only time will tell if this service will gain momentum, or if people will view it as a privacy concern.

    Earth Class Mail has private subscribers worldwide, but the majority of their customers are in Britain or North America.

    Social Media Roadmap V2.0

    July 7, 2009

    Social Media can be great for business when used properly.

    The Business Social Media RoapmapIt’s not always easy to navigate the world of social media. Are you on Twitter? Facebook? MySpace? flickr? LinkedIn? YouTube? WordPress?

    The great news about having so many different avenues to market your brand is that you can cast a wider net, but not all methods work for every business.

    Here is a sample 5 step social media roadmap:

    Step 1: Do more Twittering. Random postings wont help your business though. Join the conversation that is happening in your industry.

    Step 2: Leverage all Facebook has to offer. There are so many different ways to point people to your brand. Fan pages, Groups, Apps… Use them!

    Step 3: Diversify your social networks. Do some testing. Find out what works for your brand.

    Step 4: Blog It! Whether you want to hire a professional writer, or find someone in your business to write industry specific articles, it needs to be done.

    Step 5: Numbers, Numbers, Numbers. Keep an eye on key performance indicators, and develop some benchmarks & goals for your social media properties.

    Want to learn more? Read our other article about Social Media.