SEO Is More Than Search Engine Optimization

May 26, 2009

What Is SEO? How does it benefit my business?

One of the most sought-after forms of online marketing is search engine optimization (SEO). In a nutshell search engine optimization is the ongoing art of adjusting bits of your website, and finding other related websites to link to you.

Search – To look, examine or work to uncover something.

Engine – An instrument or machine, commonly used when converting substances.

Optimization – Adjusting variables to increase effectiveness.

By doing this you ensure the major search engine algorithm’s will find your pages, and rank them high in their search engine results pages.

As the cost of pay per click advertising perpetually increases, the longevity of your online business becomes more and more dependent upon your ability to generate traffic without paying every time someone clicks. Imagine the benefit of ranking high on The Google, or Yahoo! for terms related to your business.

Alexa.com, a popular web metrics and information company recently published a fantastic article about search engine optimization, and how you can REALLY tell how good your search firm is.

Looking for more info about SEO or Search Engine Optimization? Check out these links below:
Search Engine Optimization
SEO
Santa Rosa SEO Company
Santa Rosa Advertising / Marketing

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Online Lead Generation

May 26, 2009

Tip # 008 – The Eyes Have It

Lead Generation Tip - The Eyes Have ItThe next time you take a look at your lead gen landing pages, think about the path your eyes take as you scan over the content.

Do they first notice a photo on the page? Are they directed immediately to your call to action?

If you want your web visits to count, it’s best to draw attention to key phrases or headlines on your page.

Not only can these techniques direct the eye flow of each unique visitor, but can also result in them reading your sales copy and eventually purchasing from you. Thinking about your website as a way to encourage a desired reaction from your user (for example, fill out your Contact Us Form) can help your lead generation efforts tenfold.


Importance of a User Centric Web Site

May 19, 2009

Want to make it easier on your customer? Build your website around them. Anticipate their needs, give them a good experience, or something to talk about and your brand will win.

According to a survey recently conducted by MTV Networks, the Internet makes choosing which brand to purchase easier.

Television makes the brand appear reputable in all countries surveyed.

Online Marketing versus Television


Web Design that Works

May 13, 2009

When it comes to the overall look and feel of a website, what you think is perfect, might actually be cumbersome or unattractive to your average visitor.

Here are three web design tips to help you make the most of your website.

Quick Load Time– I don’t mean sacrifice image quality, but if your site takes too long to load, your visitor might just leave your web page all together.

User Friendly Navigation– Now that all of your pretty pictures have loaded, let’s make sure your web visitor knows where to go to find the information, and exactly how to get there.

Browser Compatibility– Your site might look amazing in Firefox, but how does Internet Explorer interpret your code?


The Conversion Path of Least Resistance

May 7, 2009

Collecting a customer’s information online isn’t always easy. There are a number of things that can, and will interfere with the conversion process if you’re not careful.

If you are collecting more than 5 fields of information from your visitor, you may want to consider breaking it up into a 2 step process. There is nothing more intimidating than staring dead in the face of a 15 step form.

On page 1 you will want to collect the easy, non-intrusive questions like Name, E-mail or Zipcode. Once the visitor lands on page 2, they are already committed to the conversion path, and are now more likely to fill out the juicy details like, Address, Income, or Project Budget.

Don’t take our word for it, test it out!