Build Your Twitter Audience

July 19, 2009

Marketing With Twitter Takes Strategy, and Time.

There is a lot to be said for having a Twitter following that is engaged in your message. Sure you can search through Twitter and add people at random, but will they actually read your Tweets, or Click Through to your pages?

A great way to grow your Twitter following organically is to strategically add people in your industry.

Twitter Marketing

Make Sure You Are Effectively Promoting Your Twitter Page.

You’ll want to make it as easy for everyone as you can. Place a link to your Twitter page above the fold, and as close to the top of your page as possible.

Twitter Counter is a tool that will display a count of your total Twitter followers. If you are fortunate enough to have a decent amount of followers already, it will build your credibility and persuade others to follow you.

Marketing Twitter Page

Advertisements

Just How Big is Google?

June 27, 2009

Google’s Traffic Rank in 25 Countries.

Google Use WorldwideThere’s no denying that Google.com is at the top of the web when it comes to search. In the United States, Google is usually ranked the number one visited site.

In some of the countries where Google.com is not #1 a geo-targeted version of Google just might be.


Optimizing Your Quality Score Part III

June 15, 2009

As discussed in Optimizing Your Quality Score Part I and Optimizing Your Quality Score Part II

There are four main components to your Quality Score.

Post Written by Michael Villanueva, Pay Per Click Consultant.

Google Quality ScorePreviously we discussed Click Through Rate and Keyword Relevancy.  In this article we will touch on the other two. Ad Quality, and Landing Page Relevancy.

The third part of your Quality Score includes the ad copy. A good analogy of how ad copy works is comparing it to a hotel greeter. The job of the hotel greeter is to welcome customers and patrons to the hotel, while making sure no unwanted guests come into the hotel. Ad copy does the same thing for a website. The ad copy acts as a prescreening tool for customers. The ad copy must be a clear and enticing message about what a website has to offer. Continuous ad copy testing is a good way to test to improve and compete in the competitive landscape of any industry.

The final piece of quality score includes the actual website or landing page. The message from the ad copy to the landing must be continuous and clear. Once a potential customer comes to view a website they will take an average of 7 seconds to find what they are looking for. If your website does not allow a user to find what they are looking for in 7 seconds, the visitor you have paid for will have left your website. The amount of time a visitor spends on the landing page is a good indicator of the quality of the landing page. We highly believe Google keeps track of this.

Before you attempt to improve your quality score, it would be a good idea to benchmark your starting point. The Google & Yahoo interfaces both have quality score indicators. Yahoo has quality score indicators for both keywords and ad copy shown on a bar chart. Google has a similar feature, but you can also run a quality score report on Google that shows a more detailed report on quality score.

We wish you all the best in your Quality Score optimizations! Stay tuned for Optimizing Your Quality Score Part IIII.


The Online Video Battle

June 2, 2009

Everyone knows YouTube has the online video market in a headlock.

However I’m far more intrigued by the battle for online market share between Viddler and Revver.

Online Video- Viddler - Revver


Spam – More Than Meat In a Can

June 2, 2009

Is Email Marketing Effective?

With all of the spam trying to squish it’s way into inboxes today, some are wondering if Email marketing is still a valid avenue to market your business.

The answer is YES.

Customers really do want to receive information in their inbox from businesses just like yours, but only if they sign up for it.

Email Spam


Social Media

May 26, 2009

Unless you’ve been hiding under a rock for the last year you have probably heard about the rising popularity of social media. Popular sites like Facebook, Twitter, Digg and MySpace have been changing the way businesses interact with potential buyers, and their current customers.

Comcast took an innovative approach by using Twitter for customer service. If anyone tweets a concern, or problem with Comcast, their Twitter support reps respond and resolve the issue. Talk about instant gratification!

Not to mention The New York Times just appointed a Social Media Director. Welcome to the future of advertising everyone.


SEO Is More Than Search Engine Optimization

May 26, 2009

What Is SEO? How does it benefit my business?

One of the most sought-after forms of online marketing is search engine optimization (SEO). In a nutshell search engine optimization is the ongoing art of adjusting bits of your website, and finding other related websites to link to you.

Search – To look, examine or work to uncover something.

Engine – An instrument or machine, commonly used when converting substances.

Optimization – Adjusting variables to increase effectiveness.

By doing this you ensure the major search engine algorithm’s will find your pages, and rank them high in their search engine results pages.

As the cost of pay per click advertising perpetually increases, the longevity of your online business becomes more and more dependent upon your ability to generate traffic without paying every time someone clicks. Imagine the benefit of ranking high on The Google, or Yahoo! for terms related to your business.

Alexa.com, a popular web metrics and information company recently published a fantastic article about search engine optimization, and how you can REALLY tell how good your search firm is.

Looking for more info about SEO or Search Engine Optimization? Check out these links below:
Search Engine Optimization
SEO
Santa Rosa SEO Company
Santa Rosa Advertising / Marketing