Just How Big is Google?

June 27, 2009

Google’s Traffic Rank in 25 Countries.

Google Use WorldwideThere’s no denying that Google.com is at the top of the web when it comes to search. In the United States, Google is usually ranked the number one visited site.

In some of the countries where Google.com is not #1 a geo-targeted version of Google just might be.

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New from Google – Google Squared

June 17, 2009

The great thing about the brilliant minds at Google, is they are always looking for new ways to innovate.

One of their latest experiments is called Google Squared. It is a search tool that allows users to compare search queries and custom information in a table format.

Try Google Squared.


Optimizing Your Quality Score Part III

June 15, 2009

As discussed in Optimizing Your Quality Score Part I and Optimizing Your Quality Score Part II

There are four main components to your Quality Score.

Post Written by Michael Villanueva, Pay Per Click Consultant.

Google Quality ScorePreviously we discussed Click Through Rate and Keyword Relevancy.  In this article we will touch on the other two. Ad Quality, and Landing Page Relevancy.

The third part of your Quality Score includes the ad copy. A good analogy of how ad copy works is comparing it to a hotel greeter. The job of the hotel greeter is to welcome customers and patrons to the hotel, while making sure no unwanted guests come into the hotel. Ad copy does the same thing for a website. The ad copy acts as a prescreening tool for customers. The ad copy must be a clear and enticing message about what a website has to offer. Continuous ad copy testing is a good way to test to improve and compete in the competitive landscape of any industry.

The final piece of quality score includes the actual website or landing page. The message from the ad copy to the landing must be continuous and clear. Once a potential customer comes to view a website they will take an average of 7 seconds to find what they are looking for. If your website does not allow a user to find what they are looking for in 7 seconds, the visitor you have paid for will have left your website. The amount of time a visitor spends on the landing page is a good indicator of the quality of the landing page. We highly believe Google keeps track of this.

Before you attempt to improve your quality score, it would be a good idea to benchmark your starting point. The Google & Yahoo interfaces both have quality score indicators. Yahoo has quality score indicators for both keywords and ad copy shown on a bar chart. Google has a similar feature, but you can also run a quality score report on Google that shows a more detailed report on quality score.

We wish you all the best in your Quality Score optimizations! Stay tuned for Optimizing Your Quality Score Part IIII.


More About Google Wave

June 7, 2009

Is Google Wave the future of communication?

It is definitely an innovative way to share ideas in realtime.

Google recently released a video announcing the new product, and outlining it in great detail. In case you don’t want to watch the entire hour and a half version, here is a condensed version that hits key points in exactly 10 minutes.

Do you see yourself using Google Wave when it becomes available?


Marketers Want Measurable Campaigns

June 2, 2009

Marketing your business online is measurable, and cost effective.

Marketing a business in a down economy can be challenging. Not only are we trying to stretch more out of our current advertising spend, but we are also looking for new opportunities with results we can quantify.

A recent article posted @ BRANDWEEK suggests the advertising spend of most companies is shifting away from print campaigns.

Where are the dollars going?

Online advertising.


Social Media

May 26, 2009

Unless you’ve been hiding under a rock for the last year you have probably heard about the rising popularity of social media. Popular sites like Facebook, Twitter, Digg and MySpace have been changing the way businesses interact with potential buyers, and their current customers.

Comcast took an innovative approach by using Twitter for customer service. If anyone tweets a concern, or problem with Comcast, their Twitter support reps respond and resolve the issue. Talk about instant gratification!

Not to mention The New York Times just appointed a Social Media Director. Welcome to the future of advertising everyone.


SEO Is More Than Search Engine Optimization

May 26, 2009

What Is SEO? How does it benefit my business?

One of the most sought-after forms of online marketing is search engine optimization (SEO). In a nutshell search engine optimization is the ongoing art of adjusting bits of your website, and finding other related websites to link to you.

Search – To look, examine or work to uncover something.

Engine – An instrument or machine, commonly used when converting substances.

Optimization – Adjusting variables to increase effectiveness.

By doing this you ensure the major search engine algorithm’s will find your pages, and rank them high in their search engine results pages.

As the cost of pay per click advertising perpetually increases, the longevity of your online business becomes more and more dependent upon your ability to generate traffic without paying every time someone clicks. Imagine the benefit of ranking high on The Google, or Yahoo! for terms related to your business.

Alexa.com, a popular web metrics and information company recently published a fantastic article about search engine optimization, and how you can REALLY tell how good your search firm is.

Looking for more info about SEO or Search Engine Optimization? Check out these links below:
Search Engine Optimization
SEO
Santa Rosa SEO Company
Santa Rosa Advertising / Marketing