An Interview About Speaking @ Google – SEM & SEO

An interview from the archives that we conducted with search marketing expert, Brian Davi.

How did you end up with the speaking gig at Google?
I was working for a small company and I was running their affiliate
marketing company amongst other responsibilities. I spent a lot of
time researching different markets and finding where the search volume
was high, but the click competition wasn’t completely saturated. I
started marketing a lot of different products especially in cosemtics
and in supplements and made it a goal to launch into a new market at
least ever few weeks.

After about a year I had been spending about 100k a month in adwords.
By the end of my first year running the affiliate company I had built,
managed and optimized about 40 adwords campaigns for an average of
about 30-40% return. During this time, we had been developing a
tracking system to fully optimize our search efforts and kept into
close contact with our Google Reps on our findings and also the
developments of the capabilities of our system. When I was approached
by Google to speak at Google Summit 2007 I was really surprised, but
according to them, they typically hadn’t seen that good of a
performance  across so many campaigns at once and thought I would have
an interesting insight on how advertisers might be able to better
optimize their search efforts.

What were the main points of your speech?

I was invited to cover whatever topic that I chose. Some of the main points were related to what it takes to optimize a campaign and how our company was adapting to the surge of competitors we were seeing moving into our markets.

Basic Outline of the Speech:
-Day to Day Management Techniques
-What I would like to see more readily available in the Google Interface
-Advanced Techniques for campaign management
-How we see our markets progressing
-Capabilities of our search software

What was your favorite part of the whole experience?

It was great to have a voice with such a big company we were doing business with, even though we were only a company of 10 people at the time. Only 5 people were invited to speak that week and I was one of them. Brad Geddes was one of the other featured speakers that week and less then a year before I went to his Adwords Seminar out in Chicago. I made me realize that I had progressed very quickly and I was in a position to not only advance my career, but also to help others with their click needs, which I do from time to time.

Tell me more about your book. How far along are you? Do you have a projected release date?

The book is going to be a guide for all Adwords users. How to start a
campaign to Advanced techniques for optimizing campaigns that are
under performing. A lot of what I have been documenting over the last
few years are the techniques for campaign structure, writing adcopy
that seems to work in vastly different markets, adcopy testing, how to
utilize different tools for Click management, when to optimize a
campaign, landing page optimization, and general rules to follow when
building out a campaign.

No real release on the book as of now.I have an outline that is about
20 pages long and will be finalizing the outline within the next
month. I hope to have a DVD set and a book out by late this year early
next year.

Related reading:
Portland SEO
Portland SEO Company

Search Engine Marketing (SEM) In 2012

The world of SEO and SEM is changing. Companies used to be able to rely on Pay Per Click (PPC) for their search engine marketing efforts.

In 2012, we find a marketplace with increased Cost Per Click (CPC) for AdWords traffic, as well as a decline in total Click Through Rate (CTR) across a number of search engine advertising platforms. It is estimated that only 15% of all search engine traffic is sent through PPC ads, where as the remaining 85% of clicks come from SEO, or organic / un-paid search engine traffic.

State of SEO / SEM in 2012

While advertisers are scrambling for new opportunities for web traffic from upstart social networks (Twitter, Pinterest, Tumblr), there still proves to be a whole world of customers still searching the web.

The truth is, less consumers are searching from their home computers in 2012. The screen time, and attention span has shifted to the smaller screens of mobile devices like smartphones, tablets, and netbooks. In a fast paced, ever changing marketing environment, it is important to stay on top of the trends.

What are you doing in 2012 to leverage new marketing channels?/strong>

Related SEO Reading

Portland SEO

Portland SEO Company

 

Portland Oregon Internet Marketing

If you are looking for Portland Oregon SEO services, look no further than Portland Design Company.

Search engine optimization is an important marketing and advertising channel for a large number of businesses. As more and more people around the world gain Internet access through laptops, mobile phones, and tablets, SEO and search engine marketing provide modern businesses a channel to connect with potential consumers wherever, and whenever they conduct the search.

Throughout the United States, companies are leveraging the power of Internet marketing. With Google’s recent emphasis on local search results, it is becoming easier than ever before to appear at the top of search engines for local terms related to your business, and your specific geographic location.

As a Portland SEO company, we find ourselves working with traditional retailers, as well as more high tech businesses in their quest to improve their online presence.

Marketing Strategy

The world of marketing is changing faster than ever before. With new technologies popping up almost weekly for your business, it is important to understand the trends within your industry to help you weed out the fly by night opportunities from the real potential.

Terms like SEO, SEM, PPC, ASO, and SMO are flying around the Internet like crazy lately. They all refer to a very specific form of digital marketing.

As we charge further into 2012 SEO is the more important of these acronyms (in our opinion)

If you are not currently well versed in search engine optimization, it may be a good idea to hire an SEO company.

Facebook Ads

Let’s face it, Facebook is all the rage right now. And for good reason.
Mark Zuckerberg and his team have created an extremely compelling product. If you are looking to utilize Facebook for business, you should check out:

Portland Design & Advertising – Portland Design Company

Are you using Facebook to help grow your business?

Three Pay Per Click Marketing Tips

Pay Per Click marketing is a great way to get traffic to your site, and lots of it.

But you have to be careful.

If you’re not strategic with your campaigns, you will end up spending a pretty penny before you see any revenues.

Here are three best practices to help your campaign success.

Keep your ad groups small. By keeping a narrow focus with each ad, you can make your offer more relevant to each search.

This has all kinds of benefits. It will keep your click through rate healthy, improve your quality score, and help you optimize your landing pages.

Do keyword research. Lots of it. Each keyword you bid on is essentially it’s own unique market.

By keeping a close eye on emerging search terms, you can get into high volume markets before your competition does.

Include the exact search term on your landing page. You can do this automatically with a script, or you can hardcode it into your site.

This helps conversion, and increases relevance, and makes your visitor feel warm and fuzzy.

And who doesn’t want to feel warm and fuzzy?

Persistence Wins In Business Development

Business Development Is the Lifeblood of Most Companies

Everybody wants to grow their business.

What’s the difference between those that see success in their business development initiatives, and those that don’t? Persistence.

It’s not about the great idea, there are tons of them.

It’s not about closing the sale at the first meeting, there are tons of opportunities out there.

It is all about persistence. If you aren’t keeping a steady focus on moving towards your goal of growing your business, you are sure to get caught up in all of the “other things” that come up along the way.

Search Engine Marketing Tools & Tips

Search Engine Optimization Strategies for Success

Web traffic can become an obsession. Some sites need more. Some sites need to monetize their existing traffic. All sites however must know what they are up against when they are optimizing and updating their content.

Effective Search Engine Optimization requires a healthy combination of Keyword Analysis, Backlink Acquisition & On-site Optimization.

Keyword Analysis
The first step in optimizing your website is conducting research and analysis of relevant keywords. Google provides an excellent tool to estimate traffic and competitiveness surrounding certain keywords.

https://adwords.google.com/select/KeywordToolExternal

Wordtracker provides another excellent tool for determining specific keywords in a specific industry.
http://freekeywords.wordtracker.com/

Increasing Backlinks can increase traffic.

The more links you have coming into your site, the more power, relevance and trust your site will have in the eyes of a search engine. For an in depth look at your domain’s backlinks, there is a suite of free tools available here;
http://www.webseoanalytics.com/free/

These tools will give you an understanding of your pages keyword density, backlinks & overall code structure, to help ensure you are optimizing your content properly.

What Search Engine Optimization Tools do you use?

Related Search Engine Marketing Links:

Portland SEO Company
Portland SEO

Marketing Strategies

Building an effective marketing strategy is crucial

With so many different ways to market your brand it is becoming increasingly important to understand your options and draw up a plan. Since not all brands are created equal, not every avenue is going to make sense for your business. Let’s take a look at one of the most popular avenues to market your brand…Search Engine Marketing .

Search Engine Marketing Strategies

Before venturing into your first Search Engine Marketing campaign, you’ll first want to set some goals. If your goal is to see immediate results, you should look into Pay Per Click Marketing. Marketing your brand with a pay per click campaign will get you traffic very quickly, and a whole lot of it. Keep in mind that this isn’t always cost effective, and the cost of pay per click advertising is increasing year over year.

If you are looking for a more effective long term strategy, you will want to explore Search Engine Optimization. It can take 6 months to a year to get any serious traffic from search engines, however the only cost involved is your time spent researching / coding / optimizing.

Please stay tuned for more tips on building a marketing strategy.

Apple’s Business Strategy in 2010

Apple is a strategic company that is poised for growth in 2010.

New Apple products – iPad, tablets & 4G iPhones.
New Apple acquisitions & growth – LaLa, Quattro Wireless.
New Apple patent lawsuits – HTC

Apple is sure to see success in the coming year. Only time will tell just how far Apple Inc. (AAPL) will climb in value!

Apple’s Business Strategy Overview– Our take on the last 16 months of Apple Inc.

Further Reading:
Portland Design Company
Portland Creative Agency